Google Shopping Management
A Better way
There is no such thing as “done” with Google Shopping Management. There are always more changes – from Google, from competitors, from the corporate strategy.
Visiture is constantly tweaking our product feed optimization services, developing processes and software to stay ahead of the competition. We have accrued the best processes and technology over the years, and if one business out there is doing something we have not seen before, we learn about it, test it, and evaluate its potential. You won’t find better Google Shopping Management on your campaign anywhere else.
How We Do Google
One of our fundamental ideas is to use automation and cold, hard sweat to deliver increased control over your product listings. We treat every SKU as an individual campaign, allowing an Obsessive Compulsive paradise of precision, tracking, and performance.
Feed Management Software
Our feed management software seamlessly connects your product data to Google and Bing Shopping, as well as various other comparison shopping engines. We ensure the right products are being sent to shopping engines at all times, and are updated appropriately.
Data Feed Optimization
Data feed optimization is a game-changer, increasing visibility in the Google Shopping landscape and boosting return on advertising spend. Look below to find just a few of the technologies and processes we use on your data feed.
Google & Bing Shopping Campaigns
The feed is where it starts, but the shopping campaign is where we make it happen. We balance manageability & granularity. That means managing bids down to the product level to boost sales for top performers, while reducing wasted spend on non-converters. Our clients stay because their campaigns are always improving. Long-term vision is a big differentiator in this industry.
How We Move the Needle
When you work with Visiture, you access a team of senior search marketers who have tied themselves to the burning front of the re-entry capsule in one or more of the areas below.
Title Strategy & Data Optimization
SKU Multiplication – Multiplying SKUs with Different Data
Priority Settings & Inventory Filters
Bucketing of Best Sellers, Cut Products, and Price
Campaign Isolation with Negative Keywords
Bidding and Budget Based on ROAS (Return on Advertising Spend)
Description Strategy & Data Optimization
Bucketing of Brand, Mobile & High Intent
Product Grouping & Custom Labeling
Programmatic Return on AdvertisinG Spend Focus
Priority Settings on Device, Rotation, Geo, Etc…
Spend Prioritization to Intent
Dedicated Account Manager
Negative Keyword Funneling
Experienced PPC professionals optimize your PPC accounts to new heights.
We think our way through your challenges, getting our hands dirty and doing the manual work to get an account to perform.
Our technology and partner network enable us to outperform the competition and give you an advantage.
Our PPC program is totally transparent. We do not sugar-coat reports; we give you real data and sound advice.
Long Term Partnerships
We do not jump in and “figure it out.” We spend much more time in discovery & understanding your products/brands, which makes us more successful in the long run
We use groundbreaking data science to increase performance.
THE RESULTS SPEAK FOR THEMSELVES:
Visiture has been in business FOR
Average employee experience in Search Marketing is
Our average employee has been with us for
PERCENT OF ANNUAL CONTRACT RENEWAL BY OUR CLIENTS
Director Of Direct to Consumer Sales
Arcadia Publishing and The History Press are the largest and most comprehensive publishers of local and regional books in the United States, with a library of more than 14,000 titles. While their catalog continued to expand, the company had not dived into search marketing properly. Visiture was brought on to help increase the company’s search traffic in order to create a new customer acquisition channel for the company.
Real People, Real Results
Heard enough talk?
Ready to take your business to the next level?