Pay Per Click Marketing
If you’re going to pay for a customer to walk into your store, then you want to make that visit count. Profitability is not just about identifying the right customers, it’s about targeting that customer at strategic points in the customer decision journey. Timing, knowledge, and environment are all predictive of purchase behavior.
PPC Management for
We take your qualified keyword searches from:
Advanced PPC Strategies
What we mean by precision, timing and iterative process.
Tiered Keyword Strategy
All keywords are not created equally. Our tiered keyword strategy means budget is allocated to the most profitable keywords. That often means long-tail keywords are managed differently than head terms. Our account managers have become masters of blending the high sales volume of head terms with the high Return On Ad Spend (ROAS) of longtail keywords.
Match Type Allocation
Type-A organization helps but is not enough in today’s highly competitive search advertising landscape. It is essential that the four match types of keywords are set up and managed properly. Our Alpha/Beta strategy of match type allocation means that we manage Exact, Phrase, and Modified Broad match keywords separately from Broad match keywords. This allows for “apples to apples” ad testing and clearer foresight into bid management cause and effect.
We always keep multiple versions of ads running as we cultivate the top performers. This results in higher click-thru-rate (CTR), conversion rate and ROAS. We also deploy best practices and some proprietary methods to make this process even more efficient.
Negative Keyword Funneling
Negative keyword implementation is often understated but highly impactful within PPC campaigns. Negative keywords function as a blocker to irrelevant search traffic and unnecessary click costs. Our account managers maintain a committed schedule of identification and implementation of negative keywords. This weeds out wasted spend and increases client profits.
We keep PPC campaigns tightly organized by Ad Groups and keywords. Our rigorous approach maximizes quality scores and user experience, resulting in lower cost-per-click and higher conversion rates.
Experienced PPC professionals optimize your PPC accounts to new heights.
We think our way through your challenges, getting our hands dirty and doing the manual work to get an account to perform.
Our technology and partner network enable us to outperform the competition and give you an advantage.
Our PPC program is totally transparent. We do not sugar-coat reports; we give you real data and sound advice.
Long Term Partnerships
We do not jump in and “figure it out.” We spend much more time in discovery & understanding your products/brands, which makes us more successful in the long run
We use groundbreaking data science to increase performance.
The Results Speak for Themselves:
See our PPC case studies
Director of MarketingRefrigiwear is a leading manufacturer of insulated industrial work wear and accessories, for subzero temperatures and everyday use, which is located in Dahlonega, Georgia. For over fifty years, the company has supplied a wide range of industries with insulated garments needed to keep workers warm, safe, and productive.
Real People, Real Results
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