Conversion Rate Optimization.

Every element on your eCommerce site affects your visitors in some way–either good or bad. The key to a profitable site is learning what performs well on your site. Our team of experts helps you take a deeper look at the aspects of your site–constantly testing to help you turn more visitors into customers.

Home | Services | Conversion Rate Optimization (CRO)

Conversion Rate Optimization.

Home | Services | Conversion Rate Optimization (CRO)

See What's Different About Working With Visiture.

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Conversion Rate Optimization Turning Traffic into Revenue.

Your eCommerce site is leaking money. The more traffic your site sees online, the greater the leaks. Amid those funnel leaks are hidden sources of tremendous potential gains.

Conversion rate optimization finds the biggest sources of lost conversions and transforms them into revenue. Strategic CRO is the most effective method to increase revenue per visitor and greatly reduce your enterprise’s customer acquisition costs.


Intelligent, Data-Focused Research.

Any change to your business should be driven by data. The goal of our research is to understand your audience (who they are, what they need, triggers, usage habits, demographics, and more) and to identify the leaks in your business and opportunities for improvement.

Our team takes a highly analytical approach to research including heuristic and complete data analysis, mouse tracking and heat map analysis, cart usage, site analytics, cart abandonment analysis, and qualitative research with customers and beyond.

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An Effective CRO Strategy Borne from Better Insights.

Based on the analysis of qualitative and quantitative information, our team will develop a data-backed strategy for creating optimized visual treatments and designs, improvements to copy, and structural improvements.

The scale of testing prevents everything from being tested together, so solutions and conversion optimization recommendations will be mapped out and prioritized.


Test, Analyze, Repeat.

Today’s industry-leading enterprise eCommerce brands constantly test their conversion optimization hypotheses, review the data, run new tests, and update their funnels accordingly.

By taking this strategic approach, Visiture can help your brand ideate, prioritize, and refine customer experiences to grow conversions and generate more revenue from the traffic you’ve already acquired.

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Our Platform Specializations.

In our past 12 years working with eCommerce merchants, we’ve learned what it takes to grow leading brands’ online channels. And that starts with a sophisticated and agile platform to power it and a team who can manage that. Through the years, we’ve worked with countless platforms–from enterprise solutions to custom-cart instances–but time and time again, we find two reign supreme. That’s why we continue to immerse ourselves within the Magento and Shopify ecosystems. Our team specializes in these two platforms which allows our clients to see greater results from our services.


As a member of the Shopify Plus Technology Partner Program since 2016, Visiture has become intimately familiar with the raw potential, efficiency and flexibility inherent in the Shopify Plus platform. Powering 40% of Visiture’s clients, we have utilized the agile nature of Shopify Plus to create outstanding results for brands across different verticals.


Since 2013, Visiture has proudly been a Magento Solutions Partner, building and optimizing countless Magento stores for our clients. With over 16 Magento certifications on our award-winning team and 44% of our clients on the platform, we’re experts on building, optimizing and elevating custom Magento solutions, integrations and strategies.

What Our Clients Are Saying.

See what SPANX's eCommerce Technical Director said about working with Visiture.

See Our CRO Case Studies.

See how we helped Spanx replatform their eCommerce site to Magento 2.0 and increased their AOV by 28%.

See how we helped GranQuartz create a custom Magento eCommerce site with sophisticated pricing rules managed by Epicor.

Check out how we helped Scuf Gaming develop an advanced product-builder to allow for custom orders.

Test. Deploy. Grow.

Let Visiture Fix the Leaks and Leverage Hidden Opportunities to Grow Your  Conversion Rates.