eCommerce Content Marketing
The Content Marketing
With organic listings taking 79% of clicks as opposed to ads, the companies that win with organic search are winning the search marketing war. Victory is achieved by knowing what customers want to know, creating compelling content that will give them what they are looking for, and sending the content where it will satisfy the most potential customers as possible. It isn’t rocket science, but it’s close.
How We Do It
Visiture helps you evaluate the information scape, identifying opportunities to create unique content or improve upon weak content. We work from our knowledge of your brand and your customers, anticipating their questions and satisfying their desire for information. Exploiting these opportunities captures relevant, organic search engine traffic. We make sure that when a potential customer of yours has a question, your content is there to capture their attention, deliver a stellar brand impression, and lead them to your products.
Identify content gaps
Your customers want to make informed purchase decisions, and they are actively scouring the web for answers. We make sure we know what your customers are searching for, so we can position your content to satisfy their questions better than your competitors.
Identify outdated content
If a popular piece is four years old, and new information would make it better, then wouldn’t it make sense to create an updated copy and promote it? We think so, and we use this method regularly to pick low-hanging fruit for our clients.
Identify popular content
We take the guesswork out of content creation by monitoring existing traffic — what information your customers are searching for and consuming already. This puts us in the position to direct that traffic.
Promote the Content
Once you have great content, we make sure everyone knows about It. We use a variety of channels to promote your content across the web, including:
Newsletters and cold outreach to content editors who have written similar content.
Social media marketing
Promoting your content out to your social media followers to gain traffic and awareness
Social media advertising tools, display network, retargeting audiences, and more
Partner sites allow us to advertise content inexpensively for profitable CPC traffic
Organic Search Traffic
Increasing organic traffic over time, due to our optimization and promotion campaigns
Stunningly simple visual content for acquisition of referral traffic.
Case Studies & Testimonials
Director Of Marketing
Over the years, Braceshop.com saw their key positions in Google, such as for “knee braces” and other relevant keywords, begin to decline. Since “knee braces” receives over 74,000 searches a month, it is a very valuable and rewarding keyword to be in the top position for. Visiture was brought on and tasked with not only recovering these keywords in order to help the company turn around their positions in Google, but also to acquire new customers to grow the business.
Real People, Real Results
Heard enough talk?
Ready to take your business to the next level?