Case Study: Superlift
Visiture was brought on by the Superlift team in July of 2016 to help promote brand awareness and increase sales through paid search campaigns. Prior to our partnership, Superlift had not explored search marketing for its potential, and it wanted to increase its traffic.
- Increase Sales
- Increase Brand Awareness and Recognition
- Increase Qualified Site Visitors
Armed with this information, we went to work on restructuring the account. One of the first initiatives was to set up dynamic remarketing campaigns for the client. This allowed us to re-target shoppers who had previously viewed products on Superlift.com, serving them image ads displaying the specific products they had viewed while on site.
In addition, by isolating top-priority keywords with an account structure of campaigns tiered by importance, Visiture was able to expand exposure and create more efficient spending at the same time. We also went through the company’s product offering and make sure that all priority brands and models had keyword coverage so that landing page relevance was guaranteed for potential customers.
Finally, we worked with the client to implement product reviews and seller ratings. These reviews and ratings can have an enormous influence on customer behavior and purchasing decisions and can increase an ad’s CTR. Therefore, we wanted to get these in place for Superlift’s ads as soon as possible. In order to achieve this, we worked on getting the company set up with Google’s approved vendors in order to collect these reviews.
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