Case Study SEO: SEO Traffic Increase
What We Did
First, we analyzed the website and the different improvements we needed to make. The overall feeling was that their backlink profile was minimal, their website was slow, and their content was nonexistent.
We first identified that their backlink profile was minimal. There were zero helpful or quality links. We used our linking strategies and built content, including a powerful power page, that ended up ranking on the same page for some of their highly sought after keyword phrases.
We saw, through the Google Page Speed test, that their page speed was atrocious. We helped identify the problems of the slow site speed, and this allowed their development team to speed up the website.
There was no content on the site and the Panda penalty was alive and large on the website. We helped remove some duplicate content from their Magento platform, and then helped create fresh and unique meta titles, descriptions, body content, category content, and power pages.