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Case Study: SCUF Gaming Development

Background.

Over six years ago, Scuf Gaming created a new market for professional customized gaming controllers, enabling hardcore and elite gamers to build customized, handcrafted controllers for PCs and consoles. The company saw a huge increase in web traffic and knew their online platform needed a serious upgrade to meet their tech-savvy audience’s expectations for smooth and modern interfaces.

To reach this goal, Visiture, one of the early adopters of Magento 2.0 Enterprise, built a groundbreaking platform for the gaming industry, which was modeled around three central pillars: education, consistency, and compatibility .

Project Highlights.

Because Scuf Gaming products are highly customized, the website had to include a simple yet logical tool for gamers to custom-build and design their gaming controllers. This led Visiture developers to build an advanced product-builder tool with intuitive UX, making it simple for customers to order custom controllers. Magento Enterprise’s flexible architecture and robust built-in features allowed the Visiture team to build Scuf Gaming’s product builder tool in just a few months; significantly faster than other platforms, which can take up to a year for similar features. The tool also integrated seamlessly with Scuf Gaming’s OMS, enabling an efficient process from order to manufacturing to shipment.

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Stephanie Bregman

Director Of Marketing

"Visiture has been an integral part of not only growing our business but helping to save our business during a time of crisis of switching over shopping cart platforms. They were able to help us stop the bleed and show us how we should properly look at data so that we can stay within our margins and spread our dollars out to other online advertising avenues that we hadn't tried before"