Case Study SEO: Penalty Recover
What We Did
First, we identified very few people searched phrases such as “personal development”. They searched for the content such as “coffee nutrition facts”, “unhealthiest foods”, and more. We created a list of 17 long-tailed keyword phrases that produced over 30,000 monthly searches. We created an individual piece of content for each search phrase and then optimized each page for those search phrases. Within one month on their campaign, panda 2.0 went live.
Throughout time [Withheld], used the WordPress platform and SEO by Yoast, were allowing all of their articles to have the same keywords in their title tag. So, if they wrote a post on “How to quit Smoking” the URL would be [Withheld].com/how-to-quit-smoking.
The day Panda 2.0 launched, one of our test sites rose 8 pages. We identified the reason was the title was different from the URL, so we found out Panda 2.0 went after sites who were too “over optimized”.
We determined if we change the URL’s of the articles and redirected the old ones to the new ones, we would be able to get their website on the right track. So, we would change [Withheld].com/how-to-quit-smoking to [Withheld].com/quit-smoking. This would “under optimize” the website for their phrases.
During this time, we also continued with our original plan of optimizing their 17 articles for their desired keyword phrases.
Content & Research.
We created and obtained high power PR backlinks to these 17 articles and were able to increase the rankings and achieve high positions ,such as 1-4 for “Coffee Nutrition Facts”, number 2 for “unhealthiest foods”, and more.
We were able to bring the domain value up for the website and ultimately rank the website for thousands of more phrases than they used to rank for.
One of the 17 blog posts even went viral and produced over 1.52 million page visitors and 138,000 Facebook shares. This was accomplished through organic search, great content, and the ability to share posts on social media through their website.