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Case Study Development: Kirsch

Background.

Leading curtain rod technology since 1907, Kirsch promises to provide a refined design experience through a portfolio of distinct window treatment décor that enables customers and their designers to create inimitable looks for the home. Designer-inspired color palettes, ethereal texture choices, and beautiful, high-quality fabrics truly set Kirsch apart, and are now reflected in their sleek and unique online design.

Now a division of Newell Rubbermaid, an S&P 500 Company with 2011 sales approaching $6 billion, Kirsch utilized Magento software to help bring the thriving brand to life with a new and improved website. For Visiture, the challenge was to help create a site that reflected Kirsch’s timelessness and sophistication, while also creating an unparalleled shopping experience tailored to individual style.

Project Highlights.

The most obvious enhancement of the Kirsch site on Magento Enterprise is its clean and contemporary design, which better reflects the brand’s stylistic priorities. Moreover, a variety of operative advancements have made browsing capabilities more effective and thus the overall eCommerce experience much more pleasurable. The new platform allowed for advanced product configuration and enables consumers to shop for blinds and shades of many fabrics. With the fly-out layered navigation with accompanying graphics and a useful stationary filter menu on the screen’s side the user is able to find and filter the exact product they are searching for quickly.

Other features – such as the company timeline, dealer locator, design inspiration showroom, “compare” capabilities, and simplified checkout funnel–were included by Visiture to complete Kirsch’s distinctive and practical website.

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Stephanie Bregman

Director Of Marketing

"Visiture has been an integral part of not only growing our business but helping to save our business during a time of crisis of switching over shopping cart platforms. They were able to help us stop the bleed and show us how we should properly look at data so that we can stay within our margins and spread our dollars out to other online advertising avenues that we hadn't tried before"