Case Study SEO: Golf Cart King
What We Did
When Visiture took on this project, the company had satisfactory technical on-page SEO due to their BigCommerce platform. However, their backlink profile was very weak and they had numerous categories with very thin content. In addition, our team several noted technical SEO issues as well. It was also noted that they were decreasing for rankings in Google at a slow pace month over month.
On Page Strategy & Execution.
The company’s meta titles and descriptions had been dynamically created. Some pages meta information did not make sense or target the right phrases. For instance, the “Accessories” page just said “Accessories” which is not a best practice in SEO. Instead, we thought it would be best to read “Golf Cart Accessories”. Through our keyword research, our team went in and wrote unique meta titles and descriptions for each category page.
After identifying several technical issues with the site, Visiture worked with Golf Cart King’s development team to rectify the issues, such as text wrapping and putting H2 tags over the H1 tags.
Off Page Strategy & Execution.
The first strategy that we used to help gain authority to their site was content creation and outreach. Our team researched their industry and found the most popular content. We found different golf related websites and wrote specific, timely content centered around golf and tied in their product offering. Our outreach specialists then worked with bloggers and built relationships to acquire placements on their websites. Through this endeavor we were able to high page ranking domain backlinks from various golf related blogs on some popular content distributors, in addition to highly valuable social shares.
Content Creation & Promotion
The second initiative was to create compelling on site content in order acquire high-quality backlinks to their on-site content. Our content strategists and outreach specialists worked with their team to come up with compelling content which was then published to their blog. Afterwards, our outreach specialists promoted this content to writers who had written similar content. The results for this initiative were outstanding. We were able to garner high-quality backlinks and social media signals to the blog. Also, within the blogs, there were inner links to key category pages which allowed them to boost these pages up and achieve higher organic search positions.
In looking at their backlink profile we saw large gains there as well. Being in eCommerce, it can be difficult to acquire links to categories and products. However, through our strategies, we were able to acquire these links. In Ahrefs saw leaps in the quality of the backlink profile, which in turn correlates to our increase in organic search engine rankings. In short, higher quality links equated to higher positions in organic search.
Finally, another data source showed similar success. Ahrefs data source showed a large increase in estimated traffic and rankings in Google. Overall, this was a very successful campaign, and only 8 months long. We have positioned Golf Cart King for long-term success and growth when it comes to organic search engine traffic.
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