Case Study PPC: Fastenation
Since they were founded in 1997, the company has experienced explosive growth, by offering the largest nationwide inventory of quality fasteners from 3M, Glue Dots International, Adhesive Applications, and Velcro, USA, in addition to manufacturing their own line of products.
Visiture was brought on by the Fastenation team in order to help promote brand awareness and increase sales through the implementation of paid search campaigns. Before partnering with Visiture, the company had not explored search marketing to its potential, and they wanted to increase their overall search traffic.
- Increase online sales
- Cost-effectively promote awareness
- Produce profitable return on ad spend
Our Tactics and Goals – PPC.
Armed with this information, we went to work on restructuring the account. We streamlined bid settings and location targeting and also made mobile bid adjustments across the board. Also, by isolating top priority keywords with an account structure of campaigns tiered by importance, Visiture was able to expand exposure and create more efficient spending at the same time.
Not only did the account restructure allow for greater coverage and increased conversions, it gave Visiture the ability to cater ad copy to keywords. In addition to writing more relevant ads, Visiture also better represented our client’s products.
See what Cory M, Marketing Manager of FASTENation said about working with Visiture.
They are a professional, knowledgeable, proactive team with excellent communication, and their attention to detail is unmatched.
I am very happy we have them as a partner and would highly recommend their services.
Heard enough talk?
– Ready to Level up your business –