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Case Study Development: Derma Doctor

Background.

DERMAdoctor’s products and CEO Dr. Audrey Kunin’s achievements unquestionably speak for themselves: they have been featured in everything from The Dr. Oz Show to The Wall Street Journal, have been revered by celebrity and consumer clientele alike, and have received numerous awards from respected publications such as Health and Fitness Magazine and the CEW Beauty Awards. Undoubtedly, DERMAdoctor knows what it’s doing, both in the world of skin products and successful marketing strategies, and needed an equally efficient online eCommerce platform, which they found in Magento Enterprise.

After turning to Visiture to create their website and mobile site on the Magento Enterprise software, they have garnered awards such as “Best of the Web” by U.S. News and World Report and In Style Magazine’s “Smart Shopper’s Guide”.

Project Highlights.

The DERMAdoctor website contains excellently-configured mobile and desktop versions, each with progressive zooming capabilities, useful connections to social media outlets, and other cutting edge technological innovations. The “compare” feature, wishlist option, and extensive filter combine to create a user-friendly shopping experience. Plus, DERMAdoctor makes the most out of their multimedia leverage, with an assortment of imbedded TV segments featuring products and an expansive blog with numerous beauty tips. Finally Visiture built a custom module to allow for the easy ordering of samples during the checkout process, which is also optimized for all device types.

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Stephanie Bregman

Director Of Marketing

"Visiture has been an integral part of not only growing our business but helping to save our business during a time of crisis of switching over shopping cart platforms. They were able to help us stop the bleed and show us how we should properly look at data so that we can stay within our margins and spread our dollars out to other online advertising avenues that we hadn't tried before"