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Case Study: Beads of Cambay

Project

Challenge.

Beads of Cambay is one of the largest retailers of wholesale jewelry, making beads and other jewelry supplies. Beads of Cambay was looking to increase its organic search engine presence in order to acquire additional customers. Visiture was tasked with increasing its webpage’s positions in the organic search engines. Working with the Beads of Cambay team, Visiture was able to identify key websites to gain inbound links back to the company’s site. Visiture also worked closely with the team to optimize the company’s current site. Below is what was achieved.

Services Provided:

  • Search Engine Optimization
  • Content Marketing

Results
Achieved.

256%

Increase in Search Engine Rankings  (YOY)

55%

Increase in Traffic from Search Engines (YOY)

71%

Increase in Revenue from Search Engines (YOY)

Content Marketing for
Off Page Success.

For the second phase, Visiture worked with the Beads of Cambay team to develop high-quality content and pitched this content to other websites to take. This created high-quality inbound links pointing to Beads of Cambay’s popular products and categories, which, in turn, gave them more authority to Google.

Visiture also worked to create blog content using content research, and then promoted it to top influencers in the market. This content continued to build up high-quality inbound links, and the domain authority rose for Beads of Cambay. In turn, this increased their position in organic search engines and drove their sales and traffic up.

Visiture Strategy & Execution.

For the second phase, Visiture worked with the Beads of Cambay team to develop high-quality content and pitched this content to other websites to take. This created high-quality inbound links pointing to Beads of Cambay’s popular products and categories, which, in turn, gave them more authority to Google.

Visiture also worked to create blog content using content research, and then promoted it to top influencers in the market. This content continued to build up high-quality inbound links, and the domain authority rose for Beads of Cambay. In turn, this increased their position in organic search engines and drove their sales and traffic up.

3.4

Million Jump in Ahrefs Rank

425%

Increase in SEMRush Estimated Traffic

374%

Increase in Ahrefs Estimated Traffic

112%

Increase in Ahrefs Keyword Rankings Database

Conclusion.

After reviewing the numbers, we determined this project was a success. The strategies and results support a strong organic search engine strategy, which involves proper on-page optimization and an effective off-page optimization strategy. Acquiring high-quality inbound links and optimizing web pages for the user is always a successful search engine optimization campaign.

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Stephanie Bregman

Director Of Marketing

"Visiture has been an integral part of not only growing our business but helping to save our business during a time of crisis of switching over shopping cart platforms. They were able to help us stop the bleed and show us how we should properly look at data so that we can stay within our margins and spread our dollars out to other online advertising avenues that we hadn't tried before"