Case Study SEM: Arcadia
- Search Engine Optimization
- Paid Search Management
- Google Shopping Management
- eCommerce Content Marketing
& Goals – SEO.
We then focused on our off-page efforts. Our goal was to get quality signals to their website through high-quality organic links and social media signals. Our first initiative was to do a thorough research of the industry and identify the best content centered around their products. Once our research was complete, we developed high-quality content through editorial content. After we created the content, we designed it and pitched it to key websites with high keyword relevance, domain authority and social media influence.
In addition to editorial content, we also worked on creating blog content for the company. Our content strategists and outreach specialists worked with their team to come up with compelling content and then published it to their blog. We then promoted this content to writers who had written similar content.
Our Goals and Tactics – Paid Search.
Visiture also worked on setting up Dynamic Remarketing within AdWords and layering customer match within their search campaigns. Through all of this, we have driven a significant amount of traffic to their site and increased conversions and revenue for the company.
Arcadia Publishing + Visiture Recap.
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