Case Study: Air Sea Containers
Before partnering with Visiture, the company had not dived into search marketing properly. Previous companies that it had worked with had not delivered what had been promised and its overall experience with SEM was not positive. It had experienced significant revenue decreases with increased budgets, and Visiture was brought on to increase the company’s search traffic in order to generate more sales. We did this through the implementation of paid and organic search strategies.
- Search Engine Optimization
- Paid Search Management
Our Tactics and Goals – SEO.
Once the on-page optimization was rectified, our team then focused on off-page efforts. Our goal was to get quality signals to their website through high-quality organic links and social media signals. For our first initiative, we performed a thorough analysis of the industry in order to identify the best content centered around its products.
We then created high-quality content and pitched it to key websites with high keyword relevance, domain authority, and social media influence. This created high-quality inbound links that pointed back to Air Sea Containers and raised the relevance of all of its pages across the board.
In addition to this editorial content, we also worked on creating blog content for Air Sea Containers. Our content strategists and outreach specialists worked with their team to come up with compelling content and then published it to their blog. Next, we promoted this content to writers who had written similar content.
Our Goals and Tactics – Paid Search.
The team optimized all the product data, established that all required attributes were represented, and saw that Google product categories were appropriately classified to all products within the feed. Through this, and ongoing optimization, we were able to ensure that the best-selling and most profitable products gained maximum exposure.
Visiture also worked on setting up and revising the company’s remarketing efforts. Our team worked on creating Standard Remarketing campaigns built and launched to target previous shoppers. We also optimized the company’s existing Dynamic Remarketing campaigns in order to better reach shoppers who had previously viewed products, by serving them image ads displaying those specific products.
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