LA Police Gear Accelerates Growth with Outdoor Enthusiasts
by Ruthie Carey
Home | News | LA Police Gear Accelerates Growth with Outdoor Enthusiasts
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For many years, LA Police Gear (LAPG) has been dedicated to providing the highest quality tactical gear and protective equipment for the men and women in law enforcement at the lowest possible cost. However, LAPG soon learned that a growing number of customers who shopped at LAPG were not in law enforcement. They were sports and outdoor enthusiasts who liked to hunt, fish, hike, rock climb, camp, etc. With this insight in mind, LAPG expanded its assortment of products to not only serve its core customer base, the men and women in uniform, but also these newfound customers.
LAPG recognized that a mobile-first digital commerce experience was going to be critical for meeting the needs of its customers and accelerating growth. They invested in SaaS platform, BigCommerce, for maximum site performance and lower maintenance costs and partnered with Visiture, an advanced performance marketing agency with expertise in SEO, email marketing and strategy, paid media, social, customer retention/loyalty, and development/system integration. The results have exceeded all expectations:
To learn more about Visiture’s advanced performance marketing solutions such as SEO, paid media/PPC, social, email marketing and strategy, design, development and system integration, customer retention and loyalty, etc. or to schedule an audit, please contact us.
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A graduate of Sewanee: The University of the South, Ruthie joined Visiture in 2020 with a liberal arts degree steeped in writing, editing, and content marketing. Interests include hiking with her black labrador Derby, spinning front row at CycleBar, and frequenting Cava.
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