Commerce Transformation.

For over 12 years, Visiture has positively transformed the revenue of industry-leading eCommerce brands through “Commerce Transformation.” Commerce Transformation is our proprietary methodology for enhancing a brand’s online processes and approach to customer acquisition strategies, user experience, retention strategies and more to better serve the unique, key goals of the organization.

Visiture's Approach to Commerce Transformation

We take a different approach than other agencies. Rather than separate out critical aspects of an eCommerce brand's customer acquisition strategy, we integrate those to work more closely together and enhance the results of each channel. By managing these channels together, the greater the results for the brand.

Commerce_Transformation_Models

Our Commerce Transformation Process:

Build

Design Reccomendations

1

Platform Selection

We help you identify and build on a leading eCommerce platform that best suits your company’s needs.

2

Technology Consultation

Our team helps you identify and integrate leading technologies into the platform that will best serve the brand’s overall objectives.

Gerber Screenshot
Sculpthouse Screenshot

3

Design and Development

Visiture’s award-winning creative and development team goes to work designing and developing your new site with performance as our top priority.

4

Customization

We specialize in complex integrations and customizations to help your organization succeed. Visiture does not believe that the phrase “it is not possible” is an answer.

Spanx Screenshot

Acquisition

Google Shopping Screenshot - Gerber

1

Paid Media

We utilize media platforms such as Google, Facebook, Instagram, Amazon and Display to drive net new customers who display clear purchase intent to your site.

SEO and Content

We utilize first-rate SEO practices to drive high purchase intent traffic to category pages, product pages, resources and other vital on-site destinations.

2

Ames Walker Screenshot
Park Seed Screenshot

Content

Visiture employs exceptional content strategization and writing techniques to produce superior content that gets your brand to rank at the top of Google for research intent keyword phrases, develop authority through educational materials, boost paid media and email performance and improve SEO effectiveness overall.

3

Retention

1

Email

We use industry-leading email marketing technology, strategy, copy and design to improve conversions in the highest ROI marketing channel for premier eCommerce brands.

Happy Birthday Email
welcome email

2

Technology

We consult on best practices and manage technology to improve retention rates through SMS, Facebook Messenger, Loyalty programs and more.

3

Paid Media

Using the same paid media process, we drive repeat purchases through retargeting, customer lists and other essential strategies through the same media channels.

Fashion Facebook Screenshot

Measure

Analytics

1

Analytics

We are data-driven performance marketers who put analytics at the forefront for all of our marketing channels. You can expect a comprehensive analytical evaluation for all channels managed by Visiture.

2

Strategy

“Set it and forget it” isn’t a strategy. We continuously advise and adjust our approach based on definitive results, shifts in media, customer behavior and other important markers.

Strategy

Integrated Delivery Model

Commerce Transformation delivers a centralized point of contact for our clients, with subject matter experts delivering in each service line.

Delivery-Model_Commerce-Transformation

Why Commerce Transformation?

Throughout our 12-year history and current achievements working with over 150 accounts, Commerce Transformation has proven not to be a mere strategy or theory. 

It’s scientifically proven that the more channels a brand entrusts to be managed by Visiture, the more substantial their return on investment from Visiture’s fees becomes. With a new website project–through Visiture or externally–the ROI on Visiture services and marketing channels improves dramatically.

Take a look at these figures:

Visiture Clients’ Average ROI with 1 Service:

8.42 to 1

Visiture Clients’ Average ROI with 2 Services:

12.9 to 1

Visiture Clients’ Average ROI with 3+ Services:

17.35 to 1

Visiture Clients’ Average ROI with 2+ Services and Website Project:

23.64 to 1

*Data used by an average increase of revenue per account at Visiture in 2020 compared to 2019 on channels managed.

Are You a Good Fit for Commerce Transformation?

Possessing a proof of concept through generating at least $3 million annual revenue online or at least $35 million offline.

Holding a strong market position for eCommerce. Visiture helps to identify market position through our expertise and relationships with Google, Amazon, Facebook and other dominant online destinations.

Exhibits a strong product offering but needs to improve awareness to drive customer acquisition.

The ability to scale quickly. Visiture helps to plan and forecast correctly for fulfillment and inventory challenges in the future.

See Our Culture.

We are a human-powered, technology-centric team of data-driven marketers who are obsessed with eCommerce performance improvements. See what makes Visiture different from our competitors.

Examples of Commerce Transformation:

Below are examples of partners we’ve worked with who leveraged two or more of our marketing services and completed a new website project (with Visiture or externally).

Gerber Childrenswear

The Situation:

While The Gerber Products Company is one of the most well-known and recognizable companies in the world, that reputation wasn’t translating to Gerber Childrenswear’s D2C eCommerce site. They were continuously selling to large retailers, but their site wasn’t adequately performing with the average consumer. Therefore, the company decided to completely overhaul their D2C strategy–including a bigger emphasis on eCommerce search engine marketing.

Gerber Logo-01

Our Mission:

Visiture created an integrated marketing strategy for Gerber Childrenswear that consisted of organic search optimization, paid search and paid social advertising. This robust combination was needed to help the company completely overhaul their direct-to-consumer channel.

Results.

648%

Increase in Paid Revenue

153%

Increase in Transactions

9,483%

Increase in Transactions from Social Media

Capillus

The Situation:

Capillus had experienced rapid growth offline over the past couple of years due to the strength of demand and the quality of their products. However, the company had large goals and needed a digital marketing arm that could not only increase their traffic and sales, but also expand their online brand awareness and establish Capillus as the leader in the laser hair therapy industry.

Capillus Case Study 1

Our Mission:

In April 2019, Visiture partnered with Capillus to manage their search engine marketing. Our SEO and Paid Media teams crafted an integrated strategy designed not only to increase sales, but also brand visibility and position Capillus as a leader in their industry.

Results.

541%

Increase in Paid Revenue

424%

Increase in Organic Revenue

184%

Increase in Traffic

LAPG

The Situation:

Prior to our partnership, LA Police Gear had started to lose traction with their digital marketing and needed a team that could help them gain more visibility online and increase their online sales.

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Our Mission:

Visiture worked with the LA Police Gear team to develop a custom, integrated marketing strategy, consisting of paid search, organic search, paid social advertising and Amazon advertising, to help them increase visibility. After finding numerous errors in their site that were significantly impacting their SERP results, our team also worked with them on redesigning their eCommerce site and re-platforming to BigCommerce.

Results.

82%

Increase in Online Revenue

57%

Increase in New Users

57%

Increase in Amazon Revenue

Old Glory Distilling Co.

The Situation:

Due to the COVID-19 pandemic, Old Glory Distilling Co. paused production on their spirits in order to produce sought after hand sanitizer. Originally done for just local groups in their community, the company eventually decided to take their product online after multiple requests from different agencies and groups looking for hand sanitizer. However, the company had never really sold products online so they needed a partner that could help them navigate the unchartered waters.

old glory logo

Our Mission:

Visiture's team designed and developed a fully functional eCommerce site for the company in just a matter of five days. Utilizing the agile nature of Shopify's platform, our team was able to not only set up new product offerings, but also implement third-party solutions that would make operations easier to scale. After the new eCommerce site was launched, our team also built out an integrated marketing campaign that helped increase visibility of the company's new product and capture more of the current demand for hand sanitizer.

Results.

4,500+

Gallons of Hand Sanitizer Sold

40%

Decrease in Bounce Rate

40%

Increase in User Sessions

SculptHouse

The Situation:

As both a fitness studio and athleisure boutique, SculptHouse needed a new website that could accomplish goals for both sides of their business. The company realized the need to combine all business functions through one centralized site, as well as promote the new website to obtain greater exposure and sales.

Sculpthouse Homepage Desktop_Mobile-01

Our Mission:

Visiture’s team designed and built a new Shopify Plus site that would not only serve SculptHouse’s fitness studios and members, but also sell their athleisure merchandise from their boutique. After launch, our team worked with the company to craft a social media advertising strategy that would drive traffic to the new site and increase conversions.

Results.

79%

Increase in Sessions

14%

Increase in AOV

114%

Increase in Revenue

Our Technology Stack.

We work with the best eCommerce technology the industry has to offer. Below is a sample of technology we leverage for our clients.

Shopify Plus
Magento
Google
Basecamp
Jira
Justuno
Klaviyo
Jenkins
Photoshop
Listrak
Phpstorm
GoDataFeed
Nexcess
bigcommerce
Retention Rocket
Omnisend
Ahrefs
Semrush
Pitchbox
Bing
Ninjacat
Epicor
Facebook Marketing Partner

Video Testimonials.

SPANX

Eddie Spradley

Technical Director of eCommerce

SPANX is a global women’s undergarment and activewear brand founded by Sara Blakely in 2000. Today, the company, headquartered in Atlanta, can be found in over 50 countries and Blakely was named the world’s youngest, self-made billionaire by Forbes. After a 10-month new website build by Visiture, the company’s new store was launched in Q3 of 2017 and was unveiled by Sara Blakely during a guest appearance on the ninth season of ABC’s Shark Tank.

Gerber Childrenswear

Todd Wilson

VP of eCommerce

Gerber Childrenswear is a leading marketer of infant and toddler apparel and related products in the marketplace, which it offers under its flagship licensed brand, Gerber.

Gerber decided to overhaul their online presence and called on Visiture to help their direct-to-consumer strategy. From SEO, Google Shopping and Social Media Advertising management, see how Visiture helped Gerber increase their revenue by 648% year over year.

SculptHouse

Katherine Mason

Founder and CEO

SculptHouse opened its doors in 2016 as the world’s first fitness studio to combine modern Pilates and the treadmill to get a low-impact but high-intensity strength and cardio workout.

SculptHouse partnered with Visiture to start building their new Shopify site and increase their customer acquisition.

See How Commerce Transformation Works.

Receive a marketing audit by filling out the form and our team of eCommerce experts will be in touch.

I aggregated multiple proposals from multiple agencies during this entire process, and no one put together the thorough deep dive that Visiture did, spent the time to talk through things and truly seemed to really care about our mission the way Visiture did. Visiture blew the entire process out of the water, and I hope this is shared with whomever it needs to be so the entire team gets the credit they deserve.

Sarah Petrie, Content Marketing Manager at Tallo