Design and Development Case Study.
SPANX: Empowering Women
SPANX, Inc. is a global women’s undergarment and activewear brand founded by Sara Blakely in 2000. Today the company, headquartered in Atlanta, can be found in over 50 countries and Blakely was named the world’s youngest, self-made billionaire by Forbes.
Since its inception, SPANX mainly focused on selling in brick-and-mortar retail stores and had not fully implemented a direct-to-consumer online model that truly met their customers’ needs. SPANX recognized that it was necessary to update their online platforms in order to improve their customer experience and stay competitive.
After attending Magento Imagine and carefully evaluating vendors, the company chose Visiture to help them launch an innovative new website utilizing cutting-edge technology.
Increased Brand Awareness and Conversions
After a 10-month implementation, the new website was launched in Q3 of 2017 and was unveiled by Sara Blakely during a guest appearance on the ninth season of ABC’s hit show Shark Tank.
This kicked off a busy holiday season for the company and thanks to the robust new platform and updated design, the site was more than capable of handling the huge influx of traffic while effectively showcasing SPANX’s iconic brand positioning and personality.
Increase in AOV
See what Spanx’s eCommerce Technical Director said about working with Visiture.
Data Driven Marketing + Creative Commerce = Results.
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