Design and Development Case Study.
SculptHouse opened its doors in 2016 as the world’s first fitness studio to combine modern pilates and the treadmill to get a low-impact but high-intensity strength and cardio workout.
However, the fitness facet was only part of owner Katharine Mason’s vision for SculptHouse. She also wanted to include her interest in the athleisure fashion industry, so she started a fashion boutique side of SculptHouse, selling clothes, shoes and accessories.
In Q2 of 2019, SculptHouse partnered with Visiture to start building their new Shopify site. Prior to our partnership, SculptHouse had been utilizing two different sites in order to sell their products online. One site was powered by WordPress, which isn’t ideal for eCommerce businesses. The separation of their sites created a disjointed workflow, making processes more difficult for the business. The company also placed a big emphasis on design - their old site was outdated, and they knew that they needed a site that was clean, captivating and easy to use.
We kicked off the project with a discovery session - learning as much as we could about their business, their industry and their goals for a new site. After understanding more about how their new site needed to work for them, our development team went to work on building out the project.
We worked with SculptHouse to make the necessary design changes - with new branding implemented on the site. We also worked to clean up the navigation to create a better user experience. We added feature collections - shop women, shop men - and a left navigation bar to make shopping easier and encourage conversions.
We also implemented Shopify Pay, which allowed the company to save user information with a two-factor authorization at checkout. We also integrated Marianatek, a top eCommerce platform for the fitness industry, to enable class registration and membership management online. This allowed for the unification of both parts of their business on one single domain.
After a 4 month implementation, Visiture launched SculptHouse’s new site on September 17, 2019. The new site allowed for an integrated experience for users. No longer were customers having to visit two different sites to sign up for classes or purchase products. With the newly designed site, all points for the company lived under one domain. The site also featured a new updated design that better reflected the company’s brand and culture.
Results Achieved Post Launch.
Increase in Sessions
Increase in AOV
Decrease in Cost Per Acquisition
Decrease in Order Error Rate
See what Katherine Mason, SculptHouse Founder & CEO, said about working with Visiture.
Data Driven Marketing + Creative Commerce = Results.
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