PPC Case Study.
Implementing Paid Media to Provide Products Straight to the Consumer
With profitability the #1 goal for the company, establishing a Return On Ad Spend goal—or ROAS—was paramount in guiding our optimizations. Along with the client, profit margin analyses were conducted and, together, we set an overall ROAS of $3.00.
Visiture’s PPC team took over management of the company’s PPC accounts in Q4 of 2016. The first thing that our team did was work with the client to fix its conversion tracking scripts, as they were over-inflating all metrics and giving the client inaccurate data.
We then worked on implementing remarketing pixels so that we could run dynamic remarketing campaigns, which allows our team to build ads that will be tailored to previous visitors of the company’s website. With our ROAS goal in mind, our next main priority was to extensively build out the company’s account to ensure coverage of relevant keywords applicable to its product set. We included more granular keywords in order to improve return and to target more qualified searchers.
Overall, this has been a very successful partnership for Visiture and RefrigiWear. Not only have we been able to continuously meet the company’s ROAS goal, but we have also helped increase the amount of relevant traffic that is funneled to the site. We’ve also worked with the client to help implement new landing pages and get conversion tracking set up properly, and we have used our best practices to ensure success. Through all of this, the client has seen increased revenue within the B2C segment, which is the primary goal for the company’s PPC strategy.
Increase in Paid Sessions
Increase in Paid Revenue
Return on Ad Spend
See what Jason McClain, Director of Marketing at Refrigiwear, had to say about working with Visiture!
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