Withheld - Penalty Recovery - SEO Case Study.
On Page Tactics.
Throughout time [Withheld], used the WordPress platform and SEO by Yoast, were allowing all of their articles to have the same keywords in their title tag. So, if they wrote a post on “How to quit Smoking” the URL would be [Withheld].com/how-to-quit-smoking.
The day Panda 2.0 launched, one of our test sites rose 8 pages. We identified the reason was the title was different from the URL, so we found out Panda 2.0 went after sites who were too “over optimized”.
We determined if we change the URL’s of the articles and redirected the old ones to the new ones, we would be able to get their website on the right track. So, we would change [Withheld].com/how-to-quit-smoking to [Withheld].com/quit-smoking. This would “under optimize” the website for their phrases.
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