The first issue that we identified was that there was a lot of site speed and canonical issues from being on the Magento Enterprise platform. Our technical audit helped to increase the site speed to our fullest abilities and removed simple technical deficiencies.
Another issue we identified was each of the category pages were dynamically created and had no real keyword value to them. For example, the “Organic” page just said “Organic.” To fix this problem, we went through each page, identified the best keywords, and wrote compelling meta title and descriptions for each category page.
Being that the brand pages were so important, we decided to write body content for each of the brand pages in addition to unique content. This showed amazing results and the company started showing up for the higher converting keyword phrases associated with the brand names.
The results that we were able to achieve for Organaca were simply amazing. In 60 days, the company’s Google organic search traffic increased 42% year over year.
Most importantly, Organaca now ranks highly for keyword phrases that consumers are searching to buy these branded products. Visiture’s SEO team and services were able to allow a long-time Magento merchant to acquire high positions in organic search and acquire new customers.
Data Driven Marketing + Creative Commerce = Results.
Let’s bring our teams together and connect you to your ideal customer.