Google Penalty Recovery - SEO Case Study.
On Page Tactics.
We identified the website needed to be under optimized in the sense we needed to remove keyword phrases, as they were used too many times on the webpage.
The meta tags had the keyword phrase and individual keywords used too many times in the different line items.
The site structure was one layer deep, which did not allow the search engines to understand how everything supports each other and inner links to each other.
Our business relies on our web presence to bring in new customers every day, we’re almost entirely web based and rely on our internet presence to generate leads. However, we found ourselves punished during Google Panda Update and that algorithm penalty all but dropped our site from ranking in the first 10 pages of Google. Our site went from positions 1-3 on almost all of our desired search terms to Page 10 or even further back. Our organic traffic from Google subsequently dropped by 70%!
In order to rectify the situation, we found an SEO firm in California who said they could fix the issue. After some $36,000+ spent with that firm, we saw no recovery after a year of their efforts.
Thank goodness we found Ronald and his team right here in Atlanta.
After 3 months of diligent work from Ronald, we’re seeing recovery and can now be found on Page 1 of Google’s organic rankings again! We’re seeing a large pop in traffic & leads, and I expect, now that we’re on the right track, we’ll get back to where we were before the penalty.
We had a tricky situation, thankfully Ronald knew how to handle it and stayed on top of the issue and gave regular updates on the project status.
He’s really top notch, I can’t thank them enough, our business is now poised for growth once again, thank goodness, that’s a huge weight off my shoulders.
Data Driven Marketing + Creative Commerce = Results.
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