SEM Case Study.
Glamorise: Modern Bras For Real Figures
Glamorise is an industry leader in creating bras for full-figured women. Since 1921, the company has been dedicated to making the best-fitting and most comfortable bras for women with full figures. Glamorise designs its own products, sources its own materials, and manufactures its own products. Not only that, but the bras are fitted on real models. This difference in quality means there is no cheating in grade or fit.
Taking a Hundred Year Old Company Direct to Consumer
Glamorise is a well-established brand in its market, but the company wanted to take back into its hands some of the control over the brand. It had been selling wholesale to all major online lingerie stores, but never reached the consumers themselves. Therefore, the company decided it was time to take their brand direct to consumer and overhaul their online presence. They started with a brand new eCommerce site, built to showcase their unique portfolio of products. However, the company also knew their new initiative couldn't stop there. They needed a way to funnel traffic to their site and raise their online presence in order to connect with their target audience. Glamorise chose Visiture to manage both their organic and paid search channels in order to achieve these goals.
Visiture has been a true partner from the beginning. Their expertise in PPC and immediate results that translated into increase revenue convinced us to also work with them for SEO. This decision paid off immediately and organic search is now our number one channel, which generates the most users and revenue. The team we work with at Visiture is extremely efficient and knowledgeable. I would highly recommend Visiture to anyone that is looking to improve their search engine marketing.
VP of Marketing at Glamorise
Increased eCommerce Performance
Overall, this has been a very successful campaign for Glamorise’s portfolio of brands. Not only have we been able to increase paid conversions by 101% and organic users by over 95%, the real impressive part is that we’re just getting started in helping Glamorise fulfill its mission. The strategies that we have implemented through our efforts are designed to continually improve the company’s search marketing efforts.
Increase In Paid Revenue
Increase In ROAS
Increase In Organic Revenue
Increase In Keywords
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