SEM Case Study.
Glamorise is an industry leader in creating bras for full-figured women. Since 1921, the company has been dedicated to making the best-fitting and most comfortable bras for women with full figures.
Glamorise designs its own products, sources its own materials, and manufactures its own products. Not only that, but the bras are fitted on real models. This difference in quality means there is no cheating in grade or fit.
In 1975, Glamorise created the world’s first sports bra, the Tennis Bra, to help provide comfort for female athletes. The sports bra industry remained small for a while, as retailers were not ready to accept sports bras as a category.
For our paid search efforts, our team had an ROAS goal of $3.33 that we knew we had to meet.
We started with restructuring the company’s paid search accounts. Our paid search team created a whole new account structure that utilized all AdWords match types according to Visiture’s best practices.
We then worked to implement all new search advertising efforts. We implemented new display campaigns and new shopping campaigns. We also went in and did a full optimization of the company’s Google Shopping feed, to create cleaner feeds.
Increase in ROAS YOY
Increase in Revenue YOY
Increase in User Sessions
Increase in Conversions
In our organic search efforts, we got started right away with technical and content audits across the board. We found several issues that needed immediate attention: We updated the company’s robots.txt file, corrected canonicalization issues, and created a 301-redirect map for 404 errors.
We also found that the company had a lot of duplicate meta descriptions that were hurting its results. Our content team then wrote unique meta descriptions for these duplicate issues. After this was accomplished, we turned to optimizing its category pages with our up-to-date best practices.
Organic Search Results.
Increase in Organic Revenue
Increase in Keywords
Increase in Organic Visits
Increase in Backlinks
Increase in Organic Users
"Visiture has been a true partner from the beginning. Their expertise in PPC and immediate results that translated into increased revenue convinced us to also work with them for SEO. This decision paid off immediately and organic search is now our number one channel which generates the most users and revenue. The team we work with at Visiture is extremely efficient and knowledgeable. I would highly recommend Visiture to anyone that is looking to improve their search engine marketing."
VP of Marketing at Glamorise
Data Driven Marketing + Creative Commerce = Results.
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