FASTENation

PPC Case Study.

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Project Challenge.

FASTENation is a performance-driven fastener company, with offices in Clifton, New Jersey and Charleston, South Carolina, that provides a broad range of fasteners and converting services globally to more than 50 countries.

Since they were founded in 1997, the company has experienced explosive growth, by offering the largest nationwide inventory of quality fasteners from 3M, Glue Dots International, Adhesive Applications, and VELCRO, USA, in addition to manufacturing their own line of products.

Visiture was brought on by the FASTENation team in order to help promote brand awareness and increase sales through the implementation of paid search campaigns. Before partnering with Visiture, the company had not explored search marketing to its potential, and they wanted to increase their overall search traffic.

Fastenation Project

Results Achieved.

Increase in Revenue (YOY)

45%

Increased in ROAS (YOY)

63.61%

Increased in Conversion Rate (YOY)

11%

Our Tactics and Goals.

When Visiture took over PPC management for FASTENation, we referred to our agency’s best practices to create a new account structure. Before we restructured the account, we mined old campaigns and analyzed them to ensure that any historical data and keywords were not forgotten. We also performed extensive keyword and target audience research, which gave us new insight into previously undiscovered keywords and ad groups.

Armed with this information, we went to work on restructuring the account. We streamlined bid settings and location targeting and also made mobile bid adjustments across the board. Also, by isolating top priority keywords with an account structure of campaigns tiered by importance, Visiture was able to expand exposure and create more efficient spending at the same time.

Not only did the account restructure allow for greater coverage and increased conversions, it gave Visiture the ability to cater ad copy to keywords. In addition to writing more relevant ads, Visiture also better represented our client’s products.

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Conclusion.

Overall, this has been a very successful campaign for FASTENation.

Through our paid search efforts, we have increased the company’s revenue by 45% year-over-year, as well as increased their return on ad spend by 63%.

Quote

"We've partnered with Visiture for over 8 years. Their efforts have allowed us to achieve levels of return we hadn't seen prior, and they are relentlessly dedicated to increasing our web traffic and sales daily."

Cory Melton

Marketing Manager at Fastenation

Data Driven Marketing + Creative Commerce = Results.

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