Bright Star Kids
PPC Case Study.
Prior to our engagement, Bright Star Kids had no mentionable exposure in the US market. The company was looking to break into the international market and brought on Visiture to help them tackle the US Back-to-School season through advanced paid search campaigns.
Our Tactics and Goals.
With the goal of breaking into the American market, together Visiture and Bright Star Kids set a ROAS goal of $2.20. We started with a deep dive into the client’s existing paid search accounts to gain a better understanding of how their campaigns had performed in the past.
During this audit, we found that the client’s Australian campaigns were not optimized correctly and quickly worked to stop the bleed on those campaigns. We then worked with the client to restructure those accounts to better perform towards their goals.
Increase In Revenue
Increase in Conversions
Increase In Clicks
Increase in ROAS
As the results show, this was an extremely successful initiative for Bright Star Kids. Not only did they increase their revenue by over 2,000 percent, they also gained a presence in the US market during the back to school season that barely existed before. With this success under our belts, Visiture is also working with Bright Star Kids to move into the UK market and optimize their previous campaigns for the Australian and Singapore markets.
Data Driven Marketing + Creative Commerce = Results.
Let’s bring our teams together and connect you to your ideal customer.