Following September 11, 2001, AmericanFlags.com was born to meet the growing demand to purchase American Flags online. It then became one of the largest distributors of flags online. Unfortunately, over time keyword rankings started to decline and Visiture was called upon for assistance.
We had the arduous task of recovering highly sought-after keyword rankings, such as “American Flags,” Military Flags,” and “US Flags.” It was determined that keyword rankings had declined for numerous reasons, and Visiture worked with AmericanFlags.com to solve these issues quickly in order to recover the series of webpages rankings for these keyword rankings.
What We Did.
We knew this was going to be a difficult project since both major Google algorithm updates, Penguin and Panda, were culprits in the gradual decline of organic search visibility. We executed a full on-page optimization and off-page optimization campaign for AmericanFlags.com and the results were outstanding.
Please note – all data in this case study are provided by SEMRush and Ahrefs which is available to the public at semrush.com & ahrefs.com. No confidential data or information is shared in this study.
Increase in Keyword Rankings
Increase in Top 3 Positions in Google
Increase in Top 4-10 Positions in Google
On Page Strategy and Execution.
We identified the website needed to be under-optimized in the sense we needed to remove keyword phrases, as they were used too many times on the webpage.
Instead of imploring the best modern SEO practices, we could see keyword repetitions and over-optimization. For example, we found (Main Keyword Phrase) + (Secondary Keyword Phrase) + (Brand Name) being used on titles, which triggered Panda negative penalties.
Once we identified this problem, our on-page optimization specialists went through and worked on each category page to find the correct keywords to target, the right meta information to use, and finally the right body content to under-optimize.
Once implemented, we could see fair results from these efforts.
CTAs and Audits
Lastly, we executed a full technical audit and backlink audit to correct any technical flaws and disavow any low quality links that were hurting AmericanFlags.com.
We also introduced call to actions, such as “shop,” “buy,” and “#1,” on top of the meta information to increase click-through rates.
What We Did.
The results for AmericanFlags.com were exceptional and we were able to see much traction with regards to organic keyword rankings in the Google search engine.
Through our backlinks and our on-page optimization, we were able to see tangible results at each level. We started our on-page optimization initiatives in October 2015, and our off-page optimization really hit its stride after of a couple months of diligent work in February 2016. After the links were indexed and had time to build authority, we were able to see very positive increases in organic keyword rankings for the keyword phrases we targeted with our content.
Most importantly, we went from #5 for “American Flags” to #1, which according to Google has over 12,500 monthly searches.
Overall, the keyword rankings for AmericanFlags.com increased dramatically across the board.
Both graphs were screenshots taken from SEMRush and Ahrefs. The shot from SEMRush shows a score of keyword rankings overall (700% increase in value) and the shot from Ahrefs shows how many additional keyword rankings were achieved (45% more keyword rankings).
Across the board, we saw a gradual decline before Visiture’s SEO team came on board, and after a few months of hard work, we saw large increases.
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