Director of SEO Strategy.
Visiture is a rapidly growing eCommerce agency headquartered in Charleston, SC with a thriving office in Midtown Atlanta as well. We are looking for an extraordinarily talented individual to join our team.
We are seeking someone who craves a challenge and is passionate about increasing conversion rates and increasing revenue. Visiture markets its services to a broad range of online merchants looking to increase their online sales and profitability including Spanx, Southern Tide, Red Dress, Mossy Oak, Gerber Childrenswear, and more.
The Director of SEO Strategy leads the strategic development, budgeting, execution, and measurement of the SEO strategy for Visiture’s clients in partnership with internal and external teams. The Director leads the SEO Content Strategy, Technical, and Outreach teams and is responsible for identifying and driving forward strategic initiatives to improve program performance and ensure alignment with the business goals. The Director will also be responsible for developing and executing a testing roadmap that ensures Visiture’s SEO programs achieve maximum effectiveness and remain in line with industry best practices. This role will work closely with the Head of SEO Development, Manager of Client Success & the Director of SEO Operations to drive growth for our merchants while blazing eCommerce SEO trails! This role will also work with the Director of Media, Director of Email, & the Director of Engineering, to build data-driven Omnichannel media plans and to further integrate Visiture’s eCommerce services
Drive strategic vision for SEO as well as comprehensive SEO strategy with both technical and non-technical opportunities to grow organic traffic, set and manage program budget with inputs from various analytic models and industry insights.
Manage team workflow and mentor and develop direct reports.
Lead relationships with clients to ensure strategic alignment and proper resourcing.
Stay up to date with the latest SEO trends and best practices, and educate larger SEO teams on the landscape.
Work closely with cross-functional teams to ensure SEO programs are built for current and future success.
Be the SEO evangelist.
You have a drive for results.
You are to successfully manage and measure work, while developing others.
A natural problem-solver, who is also intuitively analytical and creative.
8+ years of digital performance marketing experience at a media agency or retail company, with 5+ years managing SEO strategy and execution.
4+ years’ experience managing and developing direct reports.
Bachelor’s degree required, Advanced Degree (Master’s, MBA, etc) a plus.
Fluency in web analytics platforms (Adobe Analytics/Omniture, Google Analytics, etc).
Knowledge of SEO tools (SEMRush, Brightedge, etc).
Analytical mindset and ability to craft compelling stories with data.
Strong financial business acumen and interpersonal skills.
Proven success crafting and adapting marketing plans to meet complex business goals.
Highly competitive compensation package (including 401K, comprehensive health/dental/vision package, paid parking) and opportunity to work for a fast growing digital marketing firm.
Laid-back office, casual attire. Jeans and a t-shirt always OK, though we have some pretty snappy dressers on this team. The choice is yours.
A culture we care about deeply. People should be happy in their jobs and lives. There is a balance to strike to achieve this, and we respect it.
You’ll receive a laptop (MacBook Pro) with appropriate software installed to complete your work.
How to Apply
Email cover letter and resume to: career AT visiture dot com (preferred method) with subject “Director Of SEO Strategy”