Alright, color me impressed. Walmart is using Facebook to help you choose gifts for people this holiday season. By using the application Shopycat, it takes your friend’s Facebook interests and applies them to Walmart gifts. The reviews, prices and like button all show in the results.
The only trouble you run into is when your Facebook friends like something general like “music” or “coffee.” The more specific the interests, however, the more tailored your results are. Here is a screen shot of gift ideas for my sister–they are all great ideas and a range of prices.
This is an awesome way to use Facebook to your eCommerce advantage. Though the algorithm could use some tweaking to find more innovative gifts, it’s a great start at social commerce!