Mossy Oak, the Mississippi-based camouflage and outdoors lifestyle brand, has partnered with Visiture, an award-winning eCommerce marketing agency, to provide the company with search engine optimization driven content. The company has selected Visiture as its agency of record for content creation.
Founded by Toxey Hass in 1986, Mossy Oak took its inspiration from the natural earth colors and patterns found in Mississippi to create a revolutionary new type of camouflage design. Today, this industry-changing pattern gives hunters the ultimate concealment, allowing them to seamlessly blend into the environment.
Looking to further grow their online presence and expand their search marketing efforts, Mossy Oak selected Visiture as a partner based on their experience, creativity, and past success. The move comes as a part of Mossy Oak’s overall efforts to expand their advertising and marketing efforts in order to further reach and engage with their consumers.
Visiture will help develop a robust search optimization strategy designed to increase the visibility of the Mossy Oak brand and drive relevant search traffic to their website. Visiture and Mossy Oak aim to leverage a diverse set of tactics in order to further connect with both new consumers and brand loyalists.
Visiture VP of Client Services, Ryan Jones, is excited about the opportunity to work with such a successful and iconic brand. “Their success story is so compelling, and we are pleased to be partnering with them to continue expanding their online presence. Through creative search marketing strategies, we fully expect that Mossy Oak will continue to experience strong growth in the years to come.”
About Mossy Oak
Mossy Oak is a camouflage and outdoor lifestyle brand rooted in the love and respect for the natural environment. Founder Toxey Haas took his inspiration from a handful of fallen leaves, sticks and Mississippi dirt and envisioned a new type of camouflage that would revolutionize the experience of hunting.
The initial pattern, Mossy Oak Bottomland®, changed the industry by allowing hunters to obfuscate their presence and blend in with the natural landscape. With more than three decades of experience, Mossy Oak continues to advance design and performance to perfect the experience of hunting concealment. Mossy Oak remains committed to designing the ultimate camouflage patterns engineered to help everyone find success and enjoyment in the natural world.
Visiture is a full-service digital agency focused on helping eCommerce merchants acquire more customers through search engine optimization, pay per click management, conversion rate optimization, website development, and user experience design services. We help pave the way for online merchants to achieve higher returns from their online marketing channels and outpace the competition in a dynamic, digital world.