Home | Blog | The Visiture Difference: SEO and PPC Model
Visiture is different from other marketing agencies on both the SEO and PPC side. For over 10 years, Visiture has been at the forefront of search marketing for eCommerce businesses. From retailers to brand manufacturers, Visiture helps companies achieve higher organic search positions and optimize their AdWords and AdCenter accounts in order to achieve better results from their search marketing campaigns.
How do we do this? By using a different business model than most agencies. Visiture is focused on results, transparency, and building long-term partnerships.
Focused on the long term
A lot of agencies will want to jump right in and optimize your accounts the day you sign a contract. We don’t. This is one aspect that makes Visiture different. Before we jump in, we spend the time to get to know you – your business, your products, your categories and more. We spend more than ten times the amount of time in the onboarding and discovery phase, which gives us a better chance to perform throughout the engagement.
The model of 30-90 days expectation is impossible and creates a large turn of agencies in the PPC world. However, by having a whole team of search marketers and allowing them to do deep dives and truly understand your business allows for a much higher chance for success and happiness.
Many Visiture clients have been with the company for five plus years.
At Visiture, we only employ the best talent. That includes senior leadership that has been optimizing AdWords accounts for eCommerce for years. In addition, our agency has a very low employee turn rate, which enables you to have the same team for years to come.
We have found a separation of communication is the best model at Visiture. The separation allows account managers to stay focused on their accounts and allows communication to be funneled by the client services managers at Visiture. This ensures that nothing gets lost in the shuffle even though you have a large team working on your account, and if an employee does leave Visiture, the new account manager does not have to relearn your business.
Visiture focuses on eCommerce and our PPC team understands retailers and brand manufacturers. Not only do we know how to optimize AdWords and AdCenter accounts effectively, we also know how to drive profitable traffic to your website. We base everything on ROAS, or return on ad spend, so we only work within your profit margins.
In addition, we also run inventory driven search and are very advanced when it comes to Google shopping management, which gives us even more knowledge and experience than your typical PPC agency.
Post RankBrain Era Tactics (Modern & Advanced)
Our SEO program is constantly evolving and changing. We have built a modern program that is specialized for modern post RankBrain era optimization. Whether it’s writing meta titles with CTAs, executing trending keyword research, or performing complex back link audits, our tactics are modern and made for the post RankBrain era where Google is using human behavior to decide search results.
Let’s face it, platforms such as Magento, Shopify Plus, and Demandware are much more advanced with SEO than ever before. Development best SEO practices are being implemented much more than before. To optimize for a modern search engine, we need to not only focus on the technical side but look to external factors such as links and social media shares. Our content focus enables us to gain high quality backlinks and social media signals to achieve high organic search rankings.
Our processes and tactics are top of the line and some of the most advanced strategies in the industry. We take great SEO best practices and make them better through experimentation and refine them to make us a well-oiled SEO machine. If you want the most advanced and innovative SEO program, Visiture has just that.
Visiture focuses exclusively on eCommerce with retailers and brand manufacturers in our DNA. Our CEO, Ronald Dod, has spoken and speaks at various eCommerce related conferences such as Internet Retailer Conference and Exhibition, National Retail Federation Shop.org, Magento Imagine Commerce Conference, SEMA Auto Show, and more.
If you want a long term partnership with a professional agency, passionate about getting you results, and you are tired of turning agencies, Visiture is the agency for you.
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Ronald Dod is the Chief Marketing Officer and Co-founder of Visiture, an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts. His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions.
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