Social media presence is important for the success of any eCommerce company. If you want your business to succeed on the web, then you must build a community around your brand. Social media gives you the ability to directly interact with your customers. Being able to listen to what customers, competitors, and the rest of the world think about your brand is priceless. But, with the ever growing list of social media websites, managing all your social accounts and keeping them updated and responsive is a tough job.
If you conduct a Google search for social media management tools, you will come across a myriad variety of tools to choose from. After a point, there is so much information on Google that everything seems to cause brain-jam, where you stop making sense of right and wrong.
To help you folks with your Social Media Management, we at Grey Umbrella have curated our list of Top 10 Social Media Management Tools in 2015:
- Hootsuite (visit website)
Topping the list is obviously Hootsuite. It is a social media management dashboard that can be used by businesses of all size. It features enhanced analytics reports, message scheduling, app integrations, RSS, team members, Security, Custom Short URLs, Message Archiving, deleted account representatives, geo-targeting, and the exclusive Hootsuite University. There are three pricing options available.
- BufferApp (visit website)
Buffer helps you share messages across many social media platforms to simplify your social media marketing process. Various platforms like Twitter, Facebook, Google+, LinkedIn, Pinterest, and more are supported on Buffer. There are three types of pricing options in Buffer: Small Business, Medium Business, and Large Enterprise, which features unlimited scheduling, RSS integration, Analytics, and more.
- Radian6 (visit website)
Radian6 is a Salesforce Marketing Platform and a Social Media Management Tool that helps you get actionable social data. It features marketing automation, email marketing, journey builder, campaign management, data and analytics, predictive intelligence, social analysis and listening, and more. There are four different pricing options.
- Sprout Social (visit website)
This is a powerful social media management tool with a few minor setbacks that keep it from topping the charts. It has functionalities like tracking social media messages, monitoring brand keywords, customer profiles, engaging in two-way communication, and more. There are three different pricing options.
- Agorapulse (visit website)
Agorapulse only lets you manage three different social media platforms—Facebook, Twitter, and Instagram. No, there is no LinkedIn or Pinterest yet, but they may include these in the future. It features unlimited app use, post and comment management, unlimited download, statistics and personalized application form, automated moderation, tweet scheduling, unlimited admins, monthly reports, and more. There are four different pricing options.
- SocialOomph (visit website)
SocialOomph features schedule tweets, save and reuse drafts, track keywords, URL shortening, mimic follow, filter profiles, keyword searches, schedule status updates, automated limits, schedule group updates, schedule photo uploads, and more. It has three pricing options.
- Edgar (visit website)
Number seven on our list, Edgar is a different kind of Social Media Management and Scheduling Tool. You’ve got to try it to understand why we call it different. It features automatic queue filling, social media update management, automatic archival of query update, content scheduling, photo update support, and more. It offers only two different pricing plans—good for startup businesses.
- Lithium (visit website)
Lithium features mobile agent, social media knowledge base, expert resources, approvals, custom integrations, workflow automation, alerts and notifications, multiple languages, prioritization, conversation threading, shared dashboard, and more. There are three different pricing options.
- Sprinklr (visit website)
Sprinklr is a social media management tool that comes integrated with preset Social Media Strategies. It has support for more than 20 social media platforms and offers various services like transformation services, managed services, and social media moderation services. It can be used by marketing, customer care, recruiting, public relations, sales, and more.
- Sendible (visit website)
Sendible also comes with a Social Media Monitoring and Analytics Tool. It features automation tools, social profile groups, report builders, Google Analytics Integration, Team members, Team Collaboration Tools, and more. There are four different pricing options available for Sendible.
As you may have noticed, we have only given the basic features of all the tools, so you might be able to spot a tool that meets your requirement. Make sure you do your homework and investigate deeper into any tool that may catch your fancy. If you are already using any tools that are not in our Top 10 List, you can let us know through the comments section below.