Last week, Google Analytics announced the arrival of multi-channel funnels. This tool will help you better optimize your campaigns by showing you where your customers have interacted with your brand up to a month (or sometimes longer) prior to converting. They use the basketball metaphor and call the multiple channels that your customer uses “assists.” These assists can be e-mail marketing, social media marketing, direct, organic, etc. With Multi-Channel Funnels, you can see which is directly aiding your conversions and which are helping the others along.
It is truly a game-changer for analytics and will allow you or your marketing team to better optimize for conversions. Check out the video and announcement here: