Google Analytics Multi-Channel Funnels

Carly Messmerby Carly Messmer

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Last week, Google Analytics announced the arrival of multi-channel funnels.  This tool will help you better optimize your campaigns by showing you where your customers have interacted with your brand up to a month (or sometimes longer) prior to converting.  They use the basketball metaphor and call the multiple channels that your customer uses “assists.”  These assists can be e-mail marketing, social media marketing, direct, organic, etc.  With Multi-Channel Funnels, you can see which is directly aiding your conversions and which are helping the others along.

It is truly a game-changer for analytics and will allow you or your marketing team to better optimize for conversions.  Check out the video and announcement here:

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