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eCommerce marketing is a vast arena, encompassing everything from social media advertising, brand management, content creation, voice search SEO and tons of other crucial elements.
However, as competition levels continue to increase, retailers grow increasingly reliant on eCommerce marketing tools to gain the edge over rival sites. For online merchants, utilizing the right tools can be the difference between scaling an eCommerce business and going down in flames.
eCommerce marketing tools have become a prerequisite for prosperity. As the old saying goes, “You have to spend money to make money.” That said, there are also tons of great free eCommerce marketing tools available as well.
Here, we are going to explore 37 outstanding tools for eCommerce marketers–both free and paid–that can help their businesses ratchet things up to the next level.
When it comes to email marketing platforms, Omnisend is second to none.
Using Omnisend, retailers access a comprehensive email marketing platform that allows sellers to generate personalized campaigns that target segmented audiences, a dedicated landing page builder, interactive signup forms, gamification elements, automated workflows and tons of other powerful features for driving conversions.
Additionally, Omnisend provides users with detailed analytics data, in-depth email campaign reports, click maps and everything else that merchants require to make informed decisions that will increase sales.
Retailers can try Omnisend risk-free for 14 days and upgrade to a paid version of the service after experiencing its business-growing benefits firsthand.
2. Constant Contact
Constant Contact provides eCommerce retailers with easy-to-build, mobile-responsive emails that can be sent based on triggers that correlate with customer activities. Additionally, through this platform, retailers can also access tons of other features like logo designers, website builders, social media eCommerce advertising tools and more.
With reasonably priced plans, Constant Contact is a strong contender to include in a brand’s eCommerce marketing tool arsenal.
Another great email marketing automation tool is ActiveCampaign. Part of what makes this a standout platform is that ActiveCampaign serves as an email, sales and marketing automation tool.
For eCommerce merchants, ActiveCampaign is a powerful means of customer engagement as the platform enables sellers to send automated abandoned cart communications. ActiveCampaign also helps to ensure that emails are sent at ideal times to increase the chances of a conversion.
Moreover, other features like site tracking inform merchants as to which products consumers are interested in, allowing them to send highly effective follow-up emails.
Through the use of goals and user segmentation, merchants can establish how long it takes users to reach the next stage of the sales funnel, while also spotting bottlenecks that impede the customer’s journey.
Starting at just $9 per month, ActiveCampaign is a steal for what it provides merchants.
Conducting market research is an essential component of eCommerce success. After all, understanding a brand’s audience is of paramount importance.
Fortunately, Typeform provides sellers with the tools necessary to survey consumers, harvest the answer and analyze the data quickly and easily.
However, Typeform isn’t just limited to surveys as merchants can also create quizzes, contact forms, polls and many other types of forms.
Typeform is also capable of integrating with services like MailChimp, Shopify, Nimble and tons of other commonly used platforms.
However, if retailers don’t know what topics resonate with audiences, their content is likely to produce minimal results.
BuzzSumo is a premier content marketing research platform for figuring out exactly what topics are earning engagement on social media. Moreover, retailers can utilize BuzzSumo to:
Conduct competitive research
Identify industry influencers
Create content alerts
BuzzSumo is one eCommerce marketing tool that can give content creators a massive head start in generating ideas and headlines that are sure to drive traffic.
BuzzSumo can be used for free. However, this version is extremely limited. Therefore, it is best that merchants take advantage of one of the platform’s paid plans.
It is critical for sellers to stay informed of the latest industry news. For instance, some might not be aware of Google’s recent BERT algorithm update, which stands to impact 10 percent of all searches.
Not staying up-to-date with such developments means that a seller is behind the curve.
Feedly is a news aggregator that helps business owners stay abreast of the latest happenings within their industry. While this isn’t exclusively an eCommerce marketing tool, it can certainly be leveraged as such.
Feedly compiles content from various online sources and displays it in an easy-to-read manner. Moreover, sellers can create keyword alerts, follow popular blogs and get fresh industry news right to their phone for free.
Social media is an indispensable tool in today’s digital age. However, keeping up with all the posts and engagements across Facebook, Twitter, Instagram, Pinterest and other platforms can be a fulltime job unto itself.
Fortunately, eCommerce marketing tools like Buffer enable merchants to:
Compile messages from different social platforms in one easy-to-read feed
Schedule social posts for automatic posting
Easily reshare popular content
Review analytics for a variety of social metrics like response times, productivity, conversations closed and more
While Buffer offers users a free trial, paid plans start at $15 per month.
Similar to Buffer in many ways, Hootsuite is another eCommerce marketing tool that enables sellers to compile, manage and schedule social media content from various platforms.
With Hootsuite, retailers can schedule social posts, filter posts by keywords and hashtags (in various languages no less), access reporting features with over 200 metrics to understand post performance, curate content from across social sites and so much more.
Like Buffer, Hootsuite offers a free trial, but is ultimately a paid service, with plans starting at $29 per month.
Another alternative to Buffer and Hootsuite is Crowdfire.
This platform is also geared toward social media scheduling and management, giving users access to content curation features, the ability to generate automated answers to frequently asked questions on social and utilize analytics elements for tracking, measuring and reporting social media effectiveness.
Serving over 19 million customers, Crowdfire is a solid eCommerce marketing tool for managing social media efforts.
When it comes to creating content, images have become an integral component to keeping readers engaged.
With Canva, merchants can generate tons of different kinds of visuals for content, social media and other marketing uses. With this eCommerce marketing tool, retailers can develop:
Merchants can use Canva for free or upgrade to a paid plan to access more advanced features like built-in workflows for image approval, unlimited storage and other significant enhancements.
Podcasts have become an extremely popular medium across nearly all industries. However, many can feel a bit burdened by the cost of equipment, alongside pricey recording and editing software options.
However, with Audacity, merchants can simply record live audio, import sound files, edit recordings, access effects editing related to pitch, tempo and similar elements and more. In fact, Audacity can digitize old cassettes, mini discs and the like as well.
When managing a promotional effort, communication is key. Therefore, platforms like Asana are an essential eCommerce marketing tool.
Asana is a task management service that enables users to schedule, assign and track tasks as they progress through a workflow. Users can import or link to essential files, send messages, access discussion boards and leverage tons of other features. Moreover, Asana will notify team members when they are mentioned and of upcoming and recently missed due dates.
Like many of the other eCommerce marketing tools listed here, Asana offers a free plan with plenty of features. However, upgrading to the paid version of the platform can help to streamline operations and accommodate more users.
There are few things online that sew more distrust than copy riddled with errors. When brands are out to earn trust, spelling mistakes, grammatical errors and outright poor copy are a massive barrier.
“[An] analysis of more than 5,000 site visits over a two-week period showed that the bounce rate…on landing pages with sloppy spelling and grammar was 85 percent more than those that were correctly written and spell-checked.”
For this reason, Grammarly is an essential eCommerce marketing tool.
Grammarly enables sellers to sidestep costly copy mistakes as it checks for everything from grammar and spelling to style and tone, helping merchants produce the best copy possible.
Sellers can use Grammarly’s Chrome extension or access the basic version of the platform for free. Alternatively, the platform does have several paid versions that come with augmented features.
Hotjar not only enables merchants to visualize user engagement through heatmaps, but the platform also aids in identifying strategies for improving their user experiences. The information provided by Hotjar is essential for building better product pages, landing pages and the like.
In addition to the aforementioned features, Hotjar also:
Analyzes webform performance
Highlights conversion funnels by showing paths to purchase that users take
Surveys site visitors for potential web design improvements
Merchants can access a free trial of Hotjar or access one of its paid plans, starting at $29 per month.
If a headline is compelling enough, people will read (at least some) of the piece. Headlines are the draw, so they better be good if a piece of content is going to gain any clicks.
When it comes to crafting better headlines, CoSchedule Headline Analyzer is an ideal tool for eCommerce stores. Using this platform, retailers enter a potential headline and the tool will analyze it, providing an overall score and highlighting tips for how it can be improved.
CoSchedule Headline Analyzer will assess the headline’s tone, length, sentiment, word balance, keyword usage and more.
Since this tool is free to use, there is no reason for retailers to wrestle with bland headlines again.
Employing profitable sales funnels is extremely important for eCommerce sellers.
ClickFunnels is a powerful digital marketing platform that helps store owners to market, sell and deliver products through their online shop.
This eCommerce marketing tool features a simple drag-and-drop editor for creating web pages that sell, gives merchants the ability to upsell items through a smart shopping cart, runs email and social media marketing automation and offers tons of other features.
Retailers can get started with ClickFunnels for free for 14 days and upgrade to a paid plan afterward.
Thankfully, LeadPages gives sellers the tools necessary to:
Generate professional, non-intrusive pop ups
Employ proven checkout pages templates
A/B test various landing page components
Host landing pages through the company’s servers
Similar to many other tools, merchants can access LeadPages for free for 14 days.
Growing an email list is critical to eCommerce sales as most business revenue comes from repeat customers. That said, capturing user emails can sometimes be tricky business.
However, using Sumo, retailers can utilize the platform’s suite of traffic-bolstering tools to build a following and capture email addresses.
Sumo offers a handful of tools that cater to email, social sharing and analytics, including:
Website welcome mats
Social sharing buttons
Smart bars to showcase promotions and messages
Created by Noah Kagan, Sumo is billed as the number one email capture tool online. To see if it lives up to the hype, sellers can use the tool for free. If it proves prosperous, there is a paid version available.
20. Hello Bar
While collecting emails is a critical task for merchants, pop ups can be quite annoying and can actually deter visitors. Therefore, sellers must establish a less intrusive way to achieve this task.
Hello Bar places a bar across the top of a seller’s website, notifying consumers of promotions, sales, announcements, lead magnets and other things that can help capture email addresses.
Additionally, if users wish, they can also create an exit-intent takeover to display on pages and potentially entice consumers to continue browsing.
Hello Bar offers its services for free, with paid packages available starting at $29 per month.
Social media is one of the single most important online destinations for eCommerce retailers. Therefore, establishing what people are saying about a brand on these platforms is vital.
Mention is an excellent tool for monitoring social media mentions, providing:
Real-time monitoring of brand mentions
The ability to conduct competitive research by spying on what folks say about rival sites and products
The capacity to locate industry influencers
Try out Mention for free for two weeks.
When it comes to influencer identification, there are tons of tools available to retailers. However, SparkToro is one that is particularly worthy of mention.
Created by Rand Fishkin, SparkToro is an AI-powered eCommerce marketing tool that enables sellers to locate social media accounts, blogs, websites and even podcasts that a brand’s target audience follows.
Additionally, SparkToro also gives retailers the ability to:
View reach and engagement metrics
Review a fake follower audit for each influencer
Monitor industry trends
Follow accounts to assess their marketing strategies
The best part about SparkToro is that it is completely free to use, with plan upgrades available.
Upfluence is another influencer marketing platform that enables sellers to partner with social media stars of all sizes. Through Upfluence, retailers can locate influencers across Instagram, Facebook, Twitter, YouTube and other social media platforms.
Moreover, the tool enables users to filter the results based on factors like activity levels, location, language and similar components, helping sellers to connect with the most relevant voices possible.
Additionally, retailers can use Upfluence to establish campaign goals, set budgets, pay influencers and manage the entirety of the promotional push.
PPC campaigns are a significant component of eCommerce marketing efforts. When running such a campaign, utilizing the right keywords is often a key element to success.
Wordtracker is a widely used PPC keyword research tool that offers tons of data on keywords and phrases, including search volume, competition levels and more.
Through this eCommerce marketing tool, merchants can obtain highly refined data by:
Filtering keywords by state
Filtering keywords using the platform’s Keyword Effectiveness Index to target phrases with high volume and low competition
Creating lists of keywords on a given page (using the Wordtracker Chrome extension)
Wordtracker is an incredibly useful eCommerce marketing tool that starts at just $27 per month.
When conducting keyword research for PPC campaigns, it is wise to see what is working for the competition. SpyFu is the perfect tool for the job.
Using SpyFu, retailers can download their competition’s most profitable keywords to put to use in their own campaigns. Through the PPC keyword grouper tool, merchants can view the keyword groups that are generating the most money for their rivals, thereby allowing sellers to bolster their keyword strategy.
Sellers can even download the entirety of their competition’s Google Ads history and track ad rank across keyword groups to monitor their progress.
Starting at just $33 per month, SpyFu is an essential eCommerce marketing tool to employ.
Search engine optimization is a critical component for growing an online retail business. While there are tons of great tools for this task available, few rival Ahrefs.
Ahrefs is a digital marketing tool that enables sellers to audit their website, research and monitor keywords for which they are attempting to rank, survey backlink profiles, research competitor SEO tactics and more.
Through Ahrefs, merchants can:
Track pages that link to the seller’s site
Thoroughly analyze rival SEO strategies
Monitor keyword rankings for a website and its competitors
Uncover top-performing industry content
Conduct keyword research
While Ahrefs is not free to use, its starting price tag of $99 per month is well worth the benefits it provides.
For those who are seeking out an alternative to Ahrefs, SEMrush is the platform of choice.
SEMrush is an all-in-one digital marketing platform that provides powerful insights into all elements of a brand’s marketing strategy, including:
Additionally, SEMrush users can leverage the platform to conduct competitive and keyword research, analyze a site’s backlink profile, reveal rival PPC strategies and obtain critical wisdom into a retailer’s audience and market.
Unlike Ahrefs, SEMrush does provide a free trial. Outside of that, the paid plans are comparable in price.
Answer the Public is a free keyword research tool that provides a visual map of questions that people search for a given keyword, broken down into “what,” “why,” “how,” “when,” “which” and similar groupings.
This eCommerce marketing tool is ideal for finding long-tail queries for which an audience is searching.
29. Google PageSpeed Insights
Speed is a critical component of SEO. Not just because it is a ranking factor, but because most folks will bounce from a site that does not load within three seconds.
That’s a pretty high bar and, honestly, many merchants are falling short.
Thankfully, Google provides its PageSpeed Insights tool to help sellers figure out which elements are slowing their sites down and how to remedy those issues.
Like most tools provided by Google, PageSpeed Insights is free to use.
For merchants who utilize WooCommerce or WordPress, Yoast is an essential eCommerce marketing tool, geared at optimizing a site’s SEO performance.
Using the Yoast plugin, retailers can measure the optimization levels of various ranking factors, such as:
Meta titles and descriptions
While the free version of Yoast does provide enough functionality to get started, sites that are serious about their SEO performance will want the paid version.
31. Wish Pond
Converting leads into customers is the name of the game for eCommerce retailers. Fortunately, that is the exact function that Wish Pond serves.
Wish Pond is an eCommerce marketing tool that helps to identify and segment leads using landing pages, pop ups and contests. Additionally, the platform’s email marketing automation feature enables retailers to engage a segmented audience with personalized messages that are likely to generate sales.
Wish Pond’s user-friendly interface and drag-and-drop editor makes utilizing the platform and customizing campaigns ultra-simple.
Moreover, Wish Pond integrates with tons of popular eCommerce marketing tools like Survey Monkey, MailChimp, ActiveCampaign, Salesforce and others.
Retailers can check out Wish Pond for 14 days for free, with paid plans starting at $49 per month.
32. Link Explorer
Moz’s Link Explorer tool (previously known as Open Site Explorer) is an excellent platform for researching backlinks, pinpointing link building opportunities and uncovering backlinks that could be damaging a site’s performance.
This is a critical eCommerce marketing tool for optimizing on-site performance and building better backlinks that will aid a seller’s SEO strategy.
When it comes to enhancing SERP visibility, Link Explorer is a must-have tool.
Best of all? Link Explorer is free to use.
When it comes to data analysis, Segment makes things simple.
Segment is a customer data platform that enables merchants to collect, unify and connect first-party data with a wide array of marketing tools, analytics platforms and the like.
Using Segment, merchants can retrieve data from various customer touchpoints and send that information to nearly any tool they desire without having to implement and learn a new API each time.
Through this eCommerce marketing tool, retailers can take the burden off their dev team and focus more on extracting actionable insights from the data harvest from a myriad of locations.
34. Google Trends
Looking to sell a new product but aren’t sure of its viability? Want to know the features that consumers are looking for in a specific item? Want to see how popular a brand is in relation to the competition?
Google Trends is an excellent solution for obtaining information about how specific keywords, topics or companies are trending in the United States or across the world. This platform is a fantastic market research tool for uncovering search behaviors within a given niche.
By simply entering a given keyword, Google Trends will produce a graphical representation of that term’s search volume. Merchants can also use the tool to compare the popularity of various search terms.
Like most of Google’s offerings, Google Trends is completely free.
35. Blog Ideas Generator
Coming up with new content ideas can be quite challenging as time progresses and creativity wanes.
Using this tool, merchants merely need to enter a noun (but sellers can add up to five) and click “Give Me Blog Ideas.” The platform will then return a week’s worth of blog topics to utilize.
When business owners are fresh out of content ideas, this eCommerce marketing tool can be a lifesaver.
Even when content marketers are on a roll with their ideas, that doesn’t mean the content is optimized to perform.
BrightEdge helps solve that problem, aiding in the research, optimization and promotional efforts. As the company states on its homepage:
“The BrightEdge platform reveals the intent behind search queries, exposes competitors for each content topic, prioritizes efforts by forecasting business impact, guides content creation and optimization, and monitors content performance at any granularity.”
This eCommerce marketing tool helps merchants to eliminate ambiguous elements from their content strategy, utilizing powerful insights to help optimize content and improve rankings.
For those who are interested in what BrightEdge has to offer, just request a demo from the company to really dig into the platform’s content optimization abilities.
37. Test Request
While social media is great, and email is powerful, text messages are possibly the most common form of communication in America today. Therefore, sellers should consider integrating text messaging into their marketing efforts.
Test Request enables businesses to send customers SMS messages. With this eCommerce marketing tool, merchants can:
Easily manage texts from a desktop computer
Utilize the business’s phone number to send and receive texts, photos, GIFs and more
Text to obtain reviews, follow up with customers, send out promotional blasts, etc.
Include click-to-text buttons on-site and on Google My Business listings
Retailers can start engaging their customers via text for just $49 per month.
Choosing the right eCommerce marketing tools can truly make or break a brand’s ability to get its message out to the world.
Thankfully, there is a panoply of tools to choose from that can help elevate a company’s promotional initiative to a high degree of professionalism and excellence.
However, tools are only half of the equation. Putting those tools into the hands of skilled professionals is equally important. If your business needs a team of dedicated award-winning professionals in its corner, check out the variety of eCommerce marketing services Visiture has to offer.
Join 150+ Leading eCommerce Brands
And see how Visiture can grow your revenue online through award-winning transactional focused marketing services.
Ronald Dod is the Chief Marketing Officer and Co-founder of Visiture, an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts. His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions.
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