Success Events

Conversions are great, success events are good. Though maybe not as critical as a conversion, it is necessary to measure all events that we can deem as successful on your website. This can be as simple as a user interacting with a component on your site which will act as a social marketing vehicle to attract other users to the site, email a friend, send to a friend, save this cart, save this session, etc. These are all events that may not initially drive a conversion, but are very important to measure. We can then concentrate on how to convert the success events to actual conversions.