Web Analytics

A properly implemented analytics solution will provide business intelligence in which to make online advertising decisions. Visitors are in control of your company’s brand, and therefore it’s imperative that analytics is at the core of every job Visiture performs. Analytics allows for real time accurate information. Visiture is experienced in the implementation, configuration, and daily monitoring of the following analytics platforms:

• Google Analytics™
• Omniture Site Catalyst™
• Web Trends™ (Marketing Lab)

The goal of analytics consulting is to improve the user experience and maximize conversions while minimizing costs.

• Path to conversion optimization
• Customer/consumer behavior trends
• Targeted marketing
• Personalized experiences

All of which will drive results back to the business goals.