We have written about consumers wanting gift cards, but now Search Engine Watch has shown what other incentives are important to the consumer.  Ranking at #1 is “free shipping,” followed by “free return shipping” and “promoting offer or discount.”  If your company offers these incentives for online shoppers, it is important that you incorporate these terms into your SEM ad campaigns to capitalize on this growing interest and hopefully increase number of sales.

Photo courtesy of Search Engine Watch

Monday, December 14th was dubbed “Green Monday” because experts predicted it would be the biggest online shopping day of the year.  They were disappointed when sales dipped by 1%.  Imagine their surprise when Tuesday became the first day in history that online sales reached 900 million dollars (913 to be exact).  This means that the overall increase of online shopping is 4% from last year!

Here’s the breakdown, courtesy of Search Engine Watch: