Rising search terms "gift cards" using Google Insights

Gift card searches are hot again this year.  Of course gift card searches are always hot keywords this time of year (as seen below), but it has been highlighted by companies’ low inventories due to the recession (and their preparation for the worst).  If your company offers gift cards, it’s a great time to capitalize on these keywords for your Pay-Per-Click advertising campaigns.  If your company does not offer gift cards, it might be a good idea to get them.  Increased December traffic is also important to factor into your SEM budget.

2004-Present "gift card" search spikes

Sources: Nathania Johnson of Search Engine Watch & Google Insights