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Google AdWords Product Extension

amber — Thu, 03 Dec 2009 13:42:23 +0000

Beginning today, Google AdWords has opened up its Product Extension beta to all US advertisers! A Product Extension, also known as a ‘plusbox’ ad, shows relevant images and prices for products on your site that relate to a user’s search, directly under your PPC ad. With the completion of the Product Extension Beta, merchants saw a 10% increase in CTR (Click-through Rate).

In order to use Product Extensions, you must have products listed in the Google Merchant Center. Visiture can help you set up your Ad with Product Extensions in order to get you higher click-through rates and more sales (Click here for more information).

Here is an example of what the PPC Ad will look like:

Read the full story at Inside AdWords.

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PPC Ad Text in a Recession

amber — Thu, 29 Oct 2009 21:24:05 +0000

The most important thing to remember right now is that the public trend is to be frugal, prudent and careful with money. With troubling times, comes re-assuring advertisements. The keywords that are most effective right now are:
-discount
-sale
-wholesale
-coupon
“Coupon” has become very effective when using Pay-Per-Click advertising. Visiture has the tools to start and pause your campaign immediately based on your inventory. As soon as you run out of an item and no longer want your ad to show in those search term results, we can pause it. This ensures that you will not be paying for a click that is not going to yield any chance for increased ROI.

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PPC Advertising and Negative Keywords

amber — Mon, 12 Oct 2009 15:57:15 +0000

Some people are afraid of using negative keywords or phrases because it limits the amounts of people who see their ad. Contrary to popular belief, there are many effective ways to use negative keywords to ensure that your ad does not get a lot of clicks but lackluster conversion rates.

Selecting Negative Keywords

1) Use negative keywords to make sure that your ad only shows up when the person is looking to buy your product.

2) Negative phrase matching is slightly more complex than that, but can also be very helpful. It might be prudent to put the brand name in quotations so that people searching just the brand will not see your ad? This might seem counterintuitive to marketing, but there are examples where this is necessary. For instance, if you are selling a brand that is getting a lot of press, chances are people are not looking to buy, but just looking to investigate what they’ve heard in the news. It’s not always good to show your ad if you are not going to get a sale. If someone just types “Brand name,” then you can put that as a negative phrase match. However, if the person types “Buy Brand Name,” then your ad will show. See the difference? Now you are only attracting consumers.

3) You can also use negative keywords to filter out people who may be looking for your general category but not for your specific product. For instance, if you are selling “vintage 80s movies,” then you may not want to show your ad when someone just enters “movies.” You may want to add other negative keywords like decades (“90s, 70s, 60s, 50s”) to ensure that your ad only shows up when someone wants to buy 80s movies.

These are just some easy ways to consider utilizing negative keywords. Your ad will show up when it is most relevant and it is simple to change negative keywords in order to filter down or expand visits to your website.

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