Photo courtesy of Search Engine Land

Greg Sterling from Search Engine Land reviewed the new Bing iPhone app yesterday and the overall feeling is great.  Bing’s iPhone app is a testament that Microsoft has “come a long way in acknowledging the importance of the iPhone platform… and an important step for Microsoft to gain access to the mobile internet’s most active and engaged audience right now.”  He describes it as stacking “up very well and [offering] a more ‘integrated’ experience in many respects.”  Queries can be keyed in or spoken using voice search technology and he says that it is even more accurate than Google’s.  There is also map access and a location finder.  Click here for the full article.

AdMob is the largest mobile advertising company out there and Google has taken notice of the medium as having “enormous potential” (Susan Wojcicki).  

Benefits:

- Advertisers will be able to better engage mobile users using AdMob’s ad formats

- Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem

- Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience. 

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