Beginning today, Google AdWords has opened up its Product Extension beta to all US advertisers! A Product Extension, also known as a ‘plusbox’ ad, shows relevant images and prices for products on your site that relate to a user’s search, directly under your PPC ad. With the completion of the Product Extension Beta, merchants saw a 10% increase in CTR (Click-through Rate).

In order to use Product Extensions, you must have products listed in the Google Merchant Center.  Visiture can help you set up your Ad with Product Extensions in order to get you higher click-through rates and more sales (Click here for more information).

Here is an example of what the PPC Ad will look like:

Read the full story at Inside AdWords.

The most important thing to remember right now is that the public trend is to be frugal, prudent and careful with money.  With troubling times, comes re-assuring advertisements.  The keywords that are most effective right now are:
-discount
-sale
-wholesale
-coupon
“Coupon” has become very effective when using Pay-Per-Click advertising.  Visiture has the tools to start and pause your campaign immediately based on your inventory.  As soon as you run out of an item and no longer want your ad to show in those search term results, we can pause it.  This ensures that you will not be paying for a click that is not going to yield any chance for increased ROI.