Yahoo! Integrates Local Results for Broad Keywords

Posted on December 16, 2009 Written by: amber

Yahoo! has now integrated local results (complete with maps) for broad keywords (Bing and Google have already done this).  For instance, I typed in “pizza” and these were the results at the top of the page:

Pizza near Murrells Inlet, SC

According to Search Engine Land, “Yahoo’s results will, in some cases, be better because, when available, it uses the location that users provide via their Yahoo Profile; Google and Bing both rely more on IP-based targeting, which is far from accurate for some users.”  My Yahoo! profile is still registered to my hometown, so there can still be some slip-ups it seems.

Sources: Search Engine Watch, Search Engine Land

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