I was having lunch with Eric Brown of The Urbane Lab last week, discussing innovation and how to find “the next big thing.” Eric picked up the Heinz Ketchup bottle on the table and said: “look at ketchup, all they did was turn the bottle upside down.” That simple innovation revived the ketchup industry, but it turns out that simplicity wasn’t so simple.

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I read the simplistically-titled “What Is a Brand?” article today by Jay Ehret of TheMarketingSpot.Blogspot.com this morning and I felt I should share it with you.  A brand is not a logo, he explained.  It is your emotion and sometimes physiological connection with a company. 

I thought of two great examples for this.

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