Google has announced that they are acquiring AdMob!

AdMob is the largest mobile advertising company out there and Google has taken notice of the medium as having “enormous potential” (Susan Wojcicki).  

Benefits:

- Advertisers will be able to better engage mobile users using AdMob’s ad formats

- Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem

- Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience. 

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