Premier Google Partner | Accredited Bing Ads Professional

Google Shopping Management

A Better way
to Manage
Google Shopping
.

There is no such thing as “done” with Google Shopping Management. There are always more changes – from Google, from competitors, from the corporate strategy.

Visiture is constantly tweaking our product feed optimization services, developing processes and software to stay ahead of the competition. We have accrued the best processes and technology over the years, and if one business out there is doing something we have not seen before, we learn about it, test it, and evaluate its potential. You won’t find better Google Shopping Management on your campaign anywhere else.

We are
product
feed
scientists.

How We Do Google
Shopping Management

One of our fundamental ideas is to use automation and cold, hard sweat to deliver increased control over your product listings. We treat every SKU as an individual campaign, allowing an Obsessive Compulsive paradise of precision, tracking, and performance.

01

Feed Management Software

Our feed management software seamlessly connects your product data to Google and Bing Shopping, as well as various other comparison shopping engines. We ensure the right products are being sent to shopping engines at all times, and are updated appropriately.

02

Data Feed Optimization

Data feed optimization is a game-changer, increasing visibility in the Google Shopping landscape and boosting return on advertising spend. Look below to find just a few of the technologies and processes we use on your data feed.

03

Google & Bing Shopping Campaigns

The feed is where it starts, but the shopping campaign is where we make it happen. We balance manageability & granularity. That means managing bids down to the product level to boost sales for top performers, while reducing wasted spend on non-converters. Our clients stay because their campaigns are always improving. Long-term vision is a big differentiator in this industry.

How We Move the Needle

 

When you work with Visiture, you access a team of senior search marketers who have tied themselves to the burning front of the re-entry capsule in one or more of the areas below.

Title Strategy & Data Optimization

SKU Multiplication – Multiplying SKUs with Different Data

Priority Settings & Inventory Filters

Bucketing of Best Sellers, Cut Products, and Price

Campaign Isolation with Negative Keywords

Bidding and Budget Based on ROAS (Return on Advertising Spend)

Bid Optimization

Description Strategy & Data Optimization

Bucketing of Brand, Mobile & High Intent

Product Grouping & Custom Labeling

Programmatic Return on AdvertisinG Spend Focus

Priority Settings on Device, Rotation, Geo, Etc…

Conversion Tracking

Monthly Reporting

Spend Prioritization to Intent

Daily Optimization

Keyword Harvesting

Dedicated Account Manager

Negative Keyword Funneling

Weekly Monitoring

Our Differences:

Senior Leadership

Experienced PPC professionals optimize your PPC accounts to new heights.

Human Connection

We think our way through your challenges, getting our hands dirty and doing the manual work to get an account to perform.

Technology

Our technology and partner network enable us to outperform the competition and give you an advantage.

Transparency

Our PPC program is totally transparent. We do not sugar-coat reports; we give you real data and sound advice.

Long Term Partnerships

We do not jump in and “figure it out.” We spend much more time in discovery & understanding your products/brands, which makes us more successful in the long run

Data Scientists

We use groundbreaking data science to increase performance.

THE RESULTS SPEAK FOR THEMSELVES:

Visiture has been in business FOR

10 yrs

Average employee experience in Search Marketing is

7.4 yrs

Our average employee has been with us for

3.9 yrs

PERCENT OF ANNUAL CONTRACT RENEWAL BY OUR CLIENTS

98.7%

Case Studies

Stephanie Bregman

Director Of Marketing

Over the years, Braceshop.com saw their key positions in Google, such as for “knee braces” and other relevant keywords, begin to decline. Since “knee braces” receives over 74,000 searches a month, it is a very valuable and rewarding keyword to be in the top position for. Visiture was brought on and tasked with not only recovering these keywords in order to help the company turn around their positions in Google, but also to acquire new customers to grow the business.

Real People, Real Results

SEM Case Study: Arcadia Publishing

Visiture’s SEM team increased sales 102% YOY, increased conversions by 141% YOY, and increased return on advertising by 458%.

See Case Study

SEO Case Study: Brace Shop

Visiture’s SEO team increased keyword rankings by 323%, increased top 3 positions by 372%, and improved top 4-10 positions by 276%.

See Case Study

PPC Case Study: Achoo Allergy

Visiture’s PPC team increased sales (conversions) by 69% YOY, increased revenue by 67% YOY, and improved return on ad spend (ROAS) by 79% YOY.

See Case Study

SEO Case Study: AmericanFlags.com

Visiture’s SEO team increased keyword rankings by 132%, top 3 positions by 323%, and top 4-10 positions in Google by 112%. See how we did it!

See Case Study

Heard enough talk?

Ready to take your business to the next level?

Your SEM Partner is Here!

Let us know more about what you are looking to accomplish!

info@visiture.com

444 King Street – 2nd Floor Charleston SC 29403

843-225-7000