Pay Per Click Marketing
& Systems = Results.
Visiture puts strategies, technology, and systems in place that allow for the greatest precision in targeting. Then we track results and loop conversion data back into the system, an iterative process with rewards for the best results.
We take your qualified keyword searches from:
How We Do It
If your current pay-per-click campaigns don’t use one or more of these elements… well let’s just say you have abundant growth opportunities.
Recent data suggests that text ads are still a great source of high converting traffic. We target the right keywords at the right time, leading to the highest possible ROAS.
Some customers land on your website before they are ready to make a purchase, navigating away from your site, empty-handed. Dynamic retargeting deploys ads specifically to those customers later, with the product they viewed, when there is a better chance they will buy.
Display ads reach customers outside of a search behavior or query, such as on an industry website or a blog, where customers are conducting preliminary research on their purchase.
We utilize YouTube and other channels to promote video content that will create positive brand impressions and lead customers back to your site.
Inventory Driven Search
Our data scientists take your product feed and create individual ads for each product. This precision approach makes your ads more relevant to searchers and boosts conversion.
Advanced PPC Strategies
What we mean by precision, timing and iterative process.
Tiered Keyword Strategy
All keywords are not created equally. Our tiered keyword strategy means budget is allocated to the most profitable keywords. That often means long-tail keywords are managed differently than head terms. Our account managers have become masters of blending the high sales volume of head terms with the high Return On Ad Spend (ROAS) of longtail keywords.
Match Type Allocation
Type-A organization helps but is not enough in today’s highly competitive search advertising landscape. It is essential that the four match types of keywords are set up and managed properly. Our Alpha/Beta strategy of match type allocation means that we manage Exact, Phrase, and Modified Broad match keywords separately from Broad match keywords. This allows for “apples to apples” ad testing and clearer foresight into bid management cause and effect.
We always keep multiple versions of ads running as we cultivate the top performers. This results in higher click-thru-rate (CTR), conversion rate and ROAS. We also deploy best practices and some proprietary methods to make this process even more efficient.
Negative Keyword Funneling
Negative keyword implementation is often understated but highly impactful within PPC campaigns. Negative keywords function as a blocker to irrelevant search traffic and unnecessary click costs. Our account managers maintain a committed schedule of identification and implementation of negative keywords. This weeds out wasted spend and increases client profits.
We keep PPC campaigns tightly organized by Ad Groups and keywords. Our rigorous approach maximizes quality scores and user experience, resulting in lower cost-per-click and higher conversion rates.
Experienced PPC professionals optimize your PPC accounts to new heights.
We think our way through your challenges, getting our hands dirty and doing the manual work to get an account to perform.
Our technology and partner network enable us to outperform the competition and give you an advantage.
Our PPC program is totally transparent. We do not sugar-coat reports; we give you real data and sound advice.
Long Term Partnerships
We do not jump in and “figure it out.” We spend much more time in discovery & understanding your products/brands, which makes us more successful in the long run
We use groundbreaking data science to increase performance.
The Results Speak for Themselves:
Visiture has been in business FOR
Average employee experience in Search Marketing is
Our average employee has been with us for
PERCENT OF ANNUAL CONTRACT RENEWAL BY OUR CLIENTS
See our PPC case studies
Director Of Direct to Consumer Sales
Arcadia Publishing and The History Press are the largest and most comprehensive publishers of local and regional books in the United States, with a library of more than 14,000 titles. While their catalog continued to expand, the company had not dived into search marketing properly. Visiture was brought on to help increase the company’s search traffic in order to create a new customer acquisition channel for the company.
Real People, Real Results
Heard enough talk?
Ready to take your business to the next level?