Here are a few quick tips on ad copy for your PPC campaigns. Remember, you don’t always need to create something crazy. Just add variations for testing so that you can see which ads get the best click through rates (CTR)!
1. Switch up your call to actions: Call now, Buy now, Click now, etc.
2. Switch up your cases: Try Capitalizing All Words or Try capitalizing normally.
3. Try different variations of your destination URL: www.yourURL.com, yourURL.com/product, yourURL.com. Remember, the more relevant the page, the higher your conversion rate will be!
4. Add prices & shipping rates when they’re competitive: $14.99 plus FREE shipping, Free shipping on orders over $15.