Customer Profile.FreshWaterSystems.com is an industry leader in the water filters business online. The company represents more than 50 water filter brands and sells to the USA and Canada. Challenge/Goals.FreshWaterSystems.com wanted to increase their presence online with Paid Search marketing. They were looking for an Internet Marketing company with direct experience in PPC as well as their eCommerce platform, StoreFront. We had both. |
“Visiture has brought us to the top of the search engines, in particular, Google. With advanced paid search methods such as Algorithm based bid policies and inventory driven ppc, we feel conifdent with our search engine coverage.”
Kirk Wong, Director of eCommerce |
Results.Visiture worked closely with the FreshWater team to establish detailed goals for the SEM campaigns. The initial push was to have a presence on Google for each and every brand represented on the website. We started with this goal, and over time, optimized each brand campaign for ROAS goals. This meant a huge increase in overall sales for the company and sustained growth over a 6 month period. From there, Visiture began to add profitability as another goal metric and ran enhanced Model Based Bid Policies against the campaigns. Talk about sustained and positive ROI! |