…quite possibly ever. And then I realized, wait a minute… this is a new premium¬†Facebook ad! Pretty darn impressive.

So let’s break it down. In about three seconds, I understand that my friend Lindsay likes Gap. What a great endorsement, I think, because Lindsay always looks cute! And then I see 30% off… not shabby. THEN if I like the page, I get an additional 10%? Click!

So, in other words, the question is not if you’ll use Facebook premium ads, but how you’ll use them.