New ad integration on the Facebook platform has been confirmed for awhile for brands, but now it’s going public. Instead of having traditional ads appear on the sides of the homepage, they will appear in the same space but as a kind of mini feed story beginning February 29.

Expected outcome of new ad layout:

40% increase in engagement

80% percent more likely to be remembered

16% increase in fan rate

Examples of new ads:

photos via inside facebook

So it seems like this is great for advertisers, but what about individual Facebook users?